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Noh Hee-young tells Song Jeong-hoon, the owner of the cup rice business with '60 billion sales' in the U.S., "You would be seen as showing off in Korea" ('Sadangui')

Kim Minju
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2025-06-29 18:04:57
‘Sadangui’. Photo l KBS
‘Sadangui’. Photo l KBS

Noh Hee-young stated that Song Jeong-hoon's sales method does not fit Korea.

On the afternoon of the 29th, the KBS2 entertainment program 'The Boss's Ears Are Donkey Ears' (hereafter 'Sadangui') featured Song Jeong-hoon, the owner of the cup rice business with an annual sales myth of 60 billion won, as a new boss.

During the broadcast, Song Jeong-hoon personally attracted customers and led them into the store, and his sales strategy quickly filled the store with customers. He also engaged in small talk with each customer and even offered dumplings as a bonus. Customers praised, saying, "Cup rice is better than hamburgers," "Unlike other restaurants, they welcome you here," and "It was the energy I needed at 10:30 AM on Wednesday."

Watching this, Noh Hee-young remarked, "This would be burdensome in Korea. If you did that in Korea, people would say you're showing off," indicating that it does not fit the sentiment in Korea. In response, Song Jeong-hoon said, "I think they see me as cute," suggesting that it is possible because he is in Utah.

'Sadangui' can be seen every Sunday at 4:45 PM on KBS2.

[Seo Yeo-ji, Star Today Guest Reporter]

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