'My Child's Private Life' is seeking viewers during the prime time of weekend entertainment.
ENA's Sunday entertainment show 'My Child's Private Life' (hereafter 'My Life') will change its broadcast time to 6:50 PM on Sundays starting from the 21st episode airing on the 18th. This change moves the show one hour earlier, officially joining the main time slot for weekend entertainment and expanding its reach to the primary target audience of viewers in their 30s and 40s.
In this regard, Park Cheol-min, head of ENA's content scheduling center, stated, "ENA's Sunday entertainment show 'My Child's Private Life' has been moved one hour earlier to align with the viewing hours of families in their 30s and 40s, which is our main target audience. As we have changed to the main time slot for weekend entertainment, we hope it can establish itself as a show that the whole family can enjoy together."
Additionally, the show's chief director, Kang Bong-kyu, expressed his thoughts on the schedule change, saying, "I am happy to have the opportunity to challenge the prime time of weekend entertainment with ENA," and added, "Since 'My Life' is popular among children, ranking first in the global OTT kids category, I hope it receives good reviews during a time when families can enjoy it together over dinner."
Furthermore, Kang Bong-kyu mentioned the show's move to a time slot where major channels' main entertainment programs are scheduled, stating, "Since this is a time when many people who love entertainment come to watch, I believe it is an opportunity to meet more viewers," and pledged, "I will do my best to meet expectations."
Meanwhile, in the episode airing on the 18th, 'My Child's Private Life' will feature the return of star baby Tae-ha and the private life of Jung Woong-in's three daughters, who went on a sister trip to Sapporo, Japan.
[Lee Da-kyum, Star Today Reporter]
