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Waffle King Who Captivated MZ: “Annual Revenue of 70 Billion+ and 350 Franchise Stores” (‘Neighbor Millionaire’)

KIM Soyoun
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2025-04-16 09:26:12
‘Neighbor Millionaire’. Photo|EBS, E Channel
‘Neighbor Millionaire’. Photo|EBS, E Channel

The 'Waffle King' Son Jeong-hee, who became a millionaire with just one waffle, reveals the twist in her success story.

In the EBS and E Channel entertainment program ‘Seo Jang-hoon’s Neighbor Millionaire’ (hereafter ‘Neighbor Millionaire’), airing on the 16th at 9:55 PM, Son Jeong-hee, the representative of the hottest dessert brand among MZ and ‘Korea’s No. 1 Waffle Franchise’, will appear as the ‘second millionaire’. Starting from a small fish-shaped pastry stall, her journey to operating over 350 waffle franchise stores nationwide, filled with tears and adversities, is expected to provide viewers with meaningful inspiration.

Meeting Seo Jang-hoon, ‘Waffle King’ Son Jeong-hee asks, “Have you ever been scammed?” and describes her life as “I’ve been to the basement.” Once an ordinary mother raising two daughters while running a children’s clothing business, Son Jeong-hee hit rock bottom after a business failure, reflecting, “I even sold my child’s first birthday ring to get by.” At the age of 38, she ventured out with a cart she bought for 300,000 won, and the driving force behind her rise from a life crisis and the secret to her success will be highlighted in ‘Neighbor Millionaire’.

Meanwhile, in ‘Neighbor Millionaire’, Seo Jang-hoon sends a blank check to the millionaire to write down the ‘tuition fee of life’ he has to pay. When Seo Jang-hoon is left speechless after seeing the amount Son Jeong-hee wrote on the blank check, she reveals that there is a hidden secret behind the life tuition fee she requested, giving a meaningful smile. The secret of the life tuition fee that Son Jeong-hee speaks of can also be confirmed in the broadcast of ‘Neighbor Millionaire’ tonight (16th) at 9:55 PM.

The amazing life story of ‘Waffle King’ Son Jeong-hee, from a cart in Sinchon to a franchise, will be aired on Wednesday, the 16th, at 9:55 PM on EBS and E Channel’s ‘Seo Jang-hoon’s Neighbor Millionaire’.

[Kim So-yeon, Star Today Reporter]

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