As MBN approaches its 30th anniversary in 2025, it is launching a year-round campaign for 'A Better Tomorrow' for the public.
Starting from January 1, the 'A Better Tomorrow' campaign will run for 52 weeks, featuring one representative figure from various fields selected by MBN each week. This project will explore the current issues facing South Korea and potential solutions through interviews.
The first participant is the well-known American political philosopher, Professor Michael Sandel from Harvard University. He is a globally recognized scholar who sparked the 'Sandel Syndrome' in South Korea with the publication of his book 'What Is Justice?' in 2009, which sold over 2 million copies in the country alone.
Professor Sandel stated, "Please share your voice for a better future," highlighting one of the issues facing South Korea as "the situation where the younger generation has to support an increasing number of retirees" due to declining productivity caused by aging.
Additionally, Professor Sandel remarked politically that "there is deepening division in many democratic countries, including South Korea, the United States, and Europe," but he conveyed a hopeful message that "this can be overcome through genuine public discourse based on civility and mutual respect."
As part of the 30th anniversary special project, the 'A Better Tomorrow' campaign will be produced as short video content and will be scheduled between MBN's various broadcast programs to reach viewers. Following Professor Michael Sandel in January, participants in the year-round campaign will include Jin Woo (General Secretary of the Jogye Order of Korean Buddhism), Jo Dong-cheol (Director of KDI), Kim Byeong-jun (Chairman of the Community Chest of Korea), and Lim Si-hyun (archery athlete).
The MBN 30th Anniversary Special Task Force Team (Team Leader Jeong Chang-won, Planning Director) stated, "As seen in the recent state of emergency and impeachment situation, South Korea is experiencing severe conflicts between ideologies, generations, and classes. We are also facing numerous pressing issues such as population decline and regional extinction," and expressed the intention of this campaign to seek answers to these problems through interviews with renowned figures both domestically and internationally.
