Stark, the CEO of a 100 billion won wind power company, has won the final victory in the Golden Spoon War.
In the final episode of the U+ Mobile TV entertainment program 'Golden Spoon War', which aired on the 23rd and 24th, the results of the final mission, the pop-up business, were revealed along with the final winner. The In-hye team presented 'travel products' from Jeju, Gyeongju, and Yeosu, with the core keyword being 'lowest price travel' around 100,000 won. The Jae-in team added a secret weapon, a 10 million won 'dart challenge', to maximize profitability with their item sales themed around 'sleep'. The pop-up locations of both teams were energized by the support of familiar faces. Many celebrities, including comedians Jung Sung-ho & Jo Hye-ryun, actor couple Joo Sang-wook & Cha Ye-ryun, and YouTuber Yook Eun-young, visited the In-hye team's pop-up. The Jae-in team's pop-up saw the return of previously eliminated members Mumu and Jenna, showcasing their strong loyalty.
The pop-up locations heightened the tension with the overflowing enthusiasm of the golden spoons who were serious about the survival competition. The In-hye team set up their pop-up outdoors, while the Jae-in team was indoors, leading to a sharp nerve battle over the entrance issue, creating a tense situation. Moreover, the conflict between the two teams peaked due to a paid advertisement for sleep drinks that occurred the night before the pop-up. Ultimately, the situation was resolved when the Jae-in team had their seed money deducted for violating the pop-up rules. The fate of the two teams, who engaged in a fierce pop-up war over two days, diverged due to differences in expenditure. In terms of sales, the In-hye team led, while the Jae-in team excelled in profit based on sales. The final net profit that determined the outcome saw the In-hye team earning about 690,000 won more than the Jae-in team, leading to their victory.
Following this, an evaluation of pop-up contributions was conducted to determine the ultimate winner among the victorious team members. It boiled down to a showdown between In-hye, the 'leader' who led from the investment presentation to the successful pop-up business, and Stark, the 'multi-talented individual' who excelled in sales, mobilizing acquaintances, and selling. Although the two had showcased 'true friendship' as 'stock bros', they kept each other in check before the victory, providing a twist. In-hye explained, "It's because we are still in survival mode," while Stark shocked everyone by saying, "I always get betrayed. I think (In-hye) won't give me points." Ultimately, the final prize of 46.5 million won went to Stark. Stark expressed, "I wanted to show that golden spoons are just like everyone else. I hope people don't think that just because I'm a golden spoon, I live life carelessly."
Meanwhile, 'Golden Spoon War' garnered heated attention as a survival competition among the top 0.1% golden spoons in South Korea, which had been shrouded in mystery. Before the broadcast, the immense wealth of these individuals drew attention, but once the show began, viewers were captivated by the golden spoons striving to be recognized solely for their abilities, free from their parents' influence. This process provided a fascinating glimpse into the real lives and values of golden spoons in contemporary South Korea.
As 'Golden Spoon War' came to an end, Yoon, the 'second generation of the South American jewelry business', stated, "I feel so relieved and happy. I feel like I've grown once again." Robinson, the 'second generation of a Busan taxi conglomerate', said, "I felt that I could slowly and diligently move forward through various and many failures." Munseong, the 'CEO of a famous hotel in Gangneung', remarked, "I realized that capitalism can be good but is also really scary. I need to work hard." Jae-in, the 'grandson of a conglomerate founder', shared, "I did a lot of self-reflection through this program. I'm very satisfied." In-hye, the 'brainy guy from Apgujeong', expressed, "Survival is always so enjoyable. I'm so happy to participate under the name 'In-hye'." Stark concluded, "I feel like I've had a truly valuable experience in life. If given the chance, I would like to do it again."
The zero-sum game 'Golden Spoon War' can be watched for free on the U+ Mobile TV app.
[Kim So-yeon, Star Today Reporter]
