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AtHeart, Debuts in the Music Industry Today (13th)... Global 'Heart Attack' Anticipated

LEE Dakyum
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2025-08-13 11:08:05
AtHeart. Photo by Titan Content
AtHeart. Photo by Titan Content

The group AtHeart is announcing its full-scale rise in the music industry and is set to launch a global 'Heart Attack'.

AtHeart will release its first EP 'Plot Twist' simultaneously worldwide on various music streaming sites, including domestic platforms, at 6 PM on the 13th.

The title track 'Plot Twist', which shares the same name as the first EP, is a dance track that hybridizes POP and EDM, creating a 'twist' in the development and emotional flow of the song, just as the title suggests. The acapella intro, which begins with the members' harmonies, showcases a circular structure that connects to the outro of the song, leaving the impression of having completed a story. The dramatic transitions between a dreamy mood and energetic EDM sounds unfold not only in the music but also in the lyrics, offering an addictive charm that grows with each listen.

Notably, producer Jonah Shy, who has collaborated with artists like Chappell Roan, Camila Cabello, and Shawn Mendes, contributed to the production and songwriting, enhancing the song's quality. Additionally, top engineer Rob Kinelski, who has worked on mixing Billie Eilish's tracks, provided support, while lyricists Jo Yoon-kyung and Bang Hye-hyun penned the lyrics to capture AtHeart's diverse emotions, promising a fantastic synergy.

Furthermore, 'Plot Twist' includes five tracks: 'Push Back', a dance track based on the amapiano genre and Afro beats that captures the growing feelings amidst excitement and tension; 'Dot Dot Dot...', a medium-tempo R&B track that conveys sincerity without needing to say everything over a minimal vocal-centered sound; 'Knew Me', a modern pop genre infused with dream pop elements that reflects AtHeart's confident stride forward based on self-assurance; and 'Good Girl (AtHeart)', a track that embodies AtHeart's intense yet sweet charm, expressing the desire to get to know each other through bold vocals, despite still being unfamiliar.

Among these, the track 'Push Back' features production and songwriting by Rykeyz, who has worked with Demi Lovato and Lisa, while 'Knew Me' benefits from the contributions of Sermstyle, known for collaborations with Pitbull and Wiz Khalifa, and Manny Marroquin, who has mixed music for top artists like Sabrina Carpenter and Charlie Puth, adding depth and sound quality.

'Plot Twist' is an album that represents AtHeart's first flapping of wings as they dream of soaring in the music industry. It presents the inner lives of girls who face themselves honestly amidst sometimes chaotic and sometimes thrilling, unpredictable flows through five songs, each with different colors and emotions. As AtHeart's genuine growth narrative unfolds, like a small flap of wings creating a massive wind, the members are expected to introduce a new paradigm to the global K-pop scene based on their infinite potential.

Having announced their full-scale rise in the music industry, AtHeart has secured a solid growth momentum with overwhelming support from a global fandom even before their official debut. They have continuously released teaser content on their official YouTube channel, showcasing the members' exceptional skills and proving that all members are all-rounders and performers, transcending positional boundaries. As a testament to their popularity, AtHeart's official YouTube subscriber count has reached 660,000, with cumulative views exceeding 33 million.

As recognized by prominent international media outlets such as Billboard, Variety, Teen Vogue, China's Sohu.com, and Japan's Yahoo Japan as 'the K-pop group to watch in 2025', all eyes of global K-pop fans are focused on AtHeart's debut.

Meanwhile, AtHeart's first EP 'Plot Twist' will be released simultaneously worldwide on various domestic and international music sites at 6 PM on the 13th, and an offline debut showcase will be held at 7:30 PM the same day at the Blue Square SOL Travel Hall in Seoul. To connect with more global fans, AtHeart has confirmed a live broadcast of the debut showcase, which can be viewed on the AtHeart and M2 YouTube channels.

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