SM Entertainment (hereafter SM), celebrating its 30th anniversary, has launched a variety of promotions in Tokyo, Japan.
Ahead of the 'SMTOWN LIVE 2025' concert taking place at Tokyo Dome on August 9-10, SM is turning Tokyo into a sea of pink with large-scale outdoor advertisements and pop-up stores, raising local fans' expectations to the highest level.
From August 1 to 15, trains wrapped with visuals of SM artists are circulating on the JR Yamanote Line in downtown Tokyo, while large outdoor advertisements announcing the 'SMTOWN LIVE 2025' concert at Tokyo Dome have been installed around Shibuya Station, capturing the attention of passersby.
Additionally, from August 2 to 11, a pop-up store titled 'SMTOWN LIVE 2025 in TOKYO POP-UP STORE' will be operating at Miyashita Park, a representative cultural complex in Shibuya, allowing fans to preview various merchandise related to the concert, receiving a great response from 'Pink Blood' fans.
Moreover, various on-site events are planned near Tokyo Dome City. On the 8th, a random play dance event will be held where participants can freely dance to SM's hit songs, and on the concert days, the 9th and 10th, some stores within Tokyo Dome will sell special SM collaboration menus, offering audiences a unique experience.
Meanwhile, SM's global performance brand 'SMTOWN LIVE' is being successfully held in major cities around the world. Starting in January in Seoul, the 'SMTOWN LIVE 2025 TOUR' is being conducted in Mexico City, LA, London, and now Tokyo to celebrate SM's 30th anniversary.
[Lee Da-kyum, Star Today Reporter]
