The group Miyawo Ella has been chosen as the new face of Chilsung Cider Zero.
On the 25th, The Black Label announced that Ella has been selected as the model for Lotte Chilsung Beverage's zero-calorie carbonated drink, Chilsung Cider Zero.
Miyawo is a representative girl group of the 5th generation, loved for their cool yet chic charm, lovely visuals, and high-quality performances that are not typical of rookies. In particular, member Ella is expected to create the best synergy with Chilsung Cider Zero based on her refreshing image as the youngest member of the team.
The new advertisement for Chilsung Cider Zero released that day captures Ella's dynamic energy. Math instructor Jeong Seung-jae is seen enjoying Chilsung Cider Zero poured over ice during class, while students rush to the vending machine as soon as break time starts to grab the refreshing drink. After a fierce competition, Ella is shown triumphantly enjoying the last remaining Chilsung Cider Zero in the advertisement, providing a refreshing feeling.
A representative from Lotte Chilsung Beverage stated, “We produced the advertisement to convey the thrill and refreshment of Chilsung Cider Zero to teenagers who feel a greater thrill from achieving something hard-earned in a tense situation.” Ella's image perfectly aligns with the new advertisement targeting the 'Alpha Generation', leaving a strong impact.
Meanwhile, Miyawo, to which Ella belongs, released their first EP in May and has been active with double title tracks 'Hands Up' and 'Drop Top', sweeping both domestic and international stages with explosive live performances at music broadcasts, festivals, and events. 'Hands Up' even climbed to 14th place on the 'Top 100' chart of the largest domestic music site, Melon, after the official activities ended, proving Miyawo's potential.
[Ji Seung-hoon, Star Today Reporter]
