[Who is Jennie (JENNIE)]
Debuted in 2016 as part of the girl group BLACKPINK under YG Entertainment. BLACKPINK gained immense popularity right from their debut, releasing numerous mega hits such as 'BOOMBAYAH', 'As If It's Your Last', 'DDU-DU DDU-DU', 'Kill This Love', and 'How You Like That', establishing themselves as representative K-pop artists.
As the main rapper of the team, Jennie was the first among BLACKPINK members to debut as a solo artist in 2018. Her first single 'SOLO' topped the real-time charts of domestic music sites immediately after its release and became the first K-pop solo artist to surpass 300 million streams on Spotify, creating a phenomenon.
In 2023, Jennie left YG Entertainment and established her own agency OA Entertainment, continuing her career as a solo artist. At that time, BLACKPINK chose a 'separate yet together' strategy, where they would engage in group activities with YG Entertainment while pursuing individual activities from their own nests.
[What is ‘Ruby’]
Jennie's first solo studio album and the first work released after establishing OA Entertainment. It includes a variety of genres with 15 tracks, including the pre-released song 'Mantra' and the title track 'Like JENNIE'. It's interesting that Jennie produced the album herself, capturing her identity and limitless musical potential.
With 'Ruby', Jennie recorded the highest first-week sales (661,130 copies) among K-pop female solo artists this year. According to a chart preview article published on the official website of the American music media Billboard on the 16th (local time), 'Ruby' entered the Billboard 200 main album chart at number 7, marking Jennie's highest achievement as a solo artist on that chart.
[Title Track ‘Like JENNIE’]
A song in which Jennie participated in writing and composing, capturing her confidently shining self without losing her unique personality and color. It sings about the moment of realizing that no one can take her place while walking her own path with confidence.
'Like JENNIE' entered the UK Official Singles Chart at number 36. It also showed a steady rise on the Melon Top 100 chart, reaching number 3, and topped the YouTube Music weekly chart and the trending music video chart, continuing its record-breaking streak.
[Targeting Points]
The honest lyrics that give a glimpse into the inner thoughts of 'global star' Jennie are impressive. She asks those who envy and are jealous of her, 'Is being talented a crime?' and directly questions, 'But have you really met me?'
Additionally, the lyrics 'Even if you give me a lot, I can't do circus tricks' reveal Jennie's confident and principled personality. With her precise diction that sticks in your ears and her unique presence in synchronized dance with dozens of dancers, it invites repeated views of the music video.
[Whispering Reporter Talk]
Born with star quality, Jennie has faced several instances of fame. She has been in the public eye for issues like indoor smoking, revealing outfits, and an expensive 70-minute concert.
Nevertheless, the reason she has maintained top popularity from her debut until now is that her skills back her up. With rap, vocals, and performance, the 'born entertainer' Jennie's popularity is expected to continue despite some jealousy.
[Lee Da-kyum, Star Today Reporter]
