The group IVE (IVE: An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) is receiving immense love from short-form content users.
According to the global short-form mobile video platform TikTok's music chart, IVE's pre-released song 'REBEL HEART' ranked first on the 'Viral 50' chart as of February 18, while the title track 'ATTITUDE' secured third place. Additionally, on the 'Top 50' chart as of February 13, 'REBEL HEART' reached fourth place, and 'ATTITUDE' came in eighth.
They are also enjoying explosive popularity on YouTube. On the YouTube Korea weekly popular songs chart (February 7 to February 13), 'REBEL HEART' and 'ATTITUDE' claimed first and second places, respectively, showcasing their unique presence.
Furthermore, on the YouTube Korea daily SHORTS popular songs chart (as of February 16), 'REBEL HEART' took first place, 'ATTITUDE' came in third, and the new album track 'FLU' made it to eighth place, surprising many. Thanks to this, IVE topped the YouTube Korea weekly popular artist chart (February 7 to February 13).
The success of 'REBEL HEART' and 'ATTITUDE' in captivating TikTok and YouTube users can be attributed to various new song challenges. The 'REBEL HEART' dance challenge features intuitive choreography, such as forming a half-heart with hands to the lyrics "Love me" and then making a fist and hitting the air to "Hate me." Numerous artists, including broadcaster Yoo Jae-suk, Jo Se-ho, aespa's Karina, ZEROBASEONE's Han Yoo-jin, NCT WISH's Zion, GOT7's Mark, and Jin-young, have participated in the challenge, fueling the 'REBEL HEART' craze.
Additionally, various bands such as Sooran, 10CM, Jung Se-woon, Yuda Bin Band, Daybreak, TOUCHED, Dragon Pony, and LUCY have added to the fun of enjoying the new song by reinterpreting and singing the chorus of 'REBEL HEART' in a 'band challenge.'
For 'ATTITUDE,' diverse challenges utilizing key choreography points, such as 'Wonyoung Turn' and 'Wiper Dance,' are gaining popularity. Among them, the part known as 'Raging Guinea Pig,' where Rei and the members showcase time-lag choreography during the second chorus, has recently emerged as a hot challenge segment, driving explosive popularity.
IVE's third mini-album 'IVE EMPATHY,' released on the 3rd, includes the double title tracks 'REBEL HEART' and 'ATTITUDE,' along with the tracks 'FLU,' 'You Wanna Cry,' 'Thank U,' and 'TKO,' totaling six songs. With this new release, IVE has established a remarkable record of five consecutive million-sellers and twelve music show wins, and they achieved a 'Perfect All-Kill' on domestic music charts with 'REBEL HEART,' marking a successful comeback.
Meanwhile, after concluding their activities for the new album 'IVE EMPATHY' on SBS 'Inkigayo' on the 16th, IVE plans to continue meeting fans through various activities in the future.
[Lee Da-kyum, Star Today Reporter]
