Actor Lee Chae-min has secured the top spot in the October Actor Brand Reputation ranking.
The Korea Corporate Reputation Research Institute analyzed the brand big data of 100 actors appearing in dramas, movies, and OTT platforms from September 21, 2025, to October 21, 2025, totaling 186,695,012 data points, measuring consumer brand participation, media volume, communication volume, and community volume to quantify it through a brand reputation algorithm.
This big data analysis integrates movie and drama actors active in film and broadcasting media as well as web media.
The actor brand reputation analysis was conducted using participation index, media index, communication index, and community index to analyze brand big data. The brand reputation index is derived from extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, and applying weights to produce the resulting metrics.
Brand big data analysis can measure positive and negative evaluations of the brand, sources and interest levels of media, consumer interest and communication volume, community spread regarding issues, and responses and popularity of content.
The top 30 rankings for October 2025 Actor Brand Reputation are Lee Chae-min, Jo Woo-jin, Lee Byung-hun, Lee Young-ae, Kim Go-eun, Kim Young-kwang, Shin Ye-eun, Heo Nam-jun, Jun Ji-hyun, Kim Da-mi, Kim Gun-woo, Jang Dong-yoon, Han Seok-kyu, Ko Hyun-jung, Song Joong-ki, Park Jung-min, Choi Yu-ri, Kang Han-na, Rowoon, Lim Yoon-a, Ma Dong-seok, Son Ye-jin, Kang Dong-won, Uhm Jung-hwa, Song Seung-heon, Park Gyu-young, Lee Rae, Shin Hyun-bin, Ko Yoon-jung, and Yoon Seo-ah.
Lee Chae-min, who ranked first in actor brand reputation, had a participation index of 1,750,849, media index of 1,697,554, communication index of 2,408,982, and community index of 1,437,806, resulting in a brand reputation index of 7,295,191.
In second place, Jo Woo-jin's brand had a participation index of 967,558, media index of 1,081,071, communication index of 1,627,514, and community index of 1,639,178, resulting in a brand reputation index of 5,315,321.
In third place, Lee Byung-hun's brand had a participation index of 895,550, media index of 1,056,530, communication index of 1,556,770, and community index of 1,295,859, resulting in a brand reputation index of 4,804,708.
In fourth place, Lee Young-ae's brand had a participation index of 1,149,813, media index of 1,181,302, communication index of 1,082,666, and community index of 1,236,679, resulting in a brand reputation index of 4,650,460.
In fifth place, Kim Go-eun's brand had a participation index of 1,038,163, media index of 1,050,757, communication index of 965,749, and community index of 1,281,571, resulting in a brand reputation index of 4,336,239.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “Lee Chae-min's brand, which has risen to prominence through the drama 'The Tyrant's Chef,' has been analyzed as number one. The Jo Woo-jin brand, which has garnered consumer attention by creating various colors in films, is ranked second, while the Lee Byung-hun brand, which has become a national representative actor answering everything with his acting skills, is ranked third,” he analyzed the brands.
[Kim Mi-ji, Star Today Reporter]
