According to big data analysis results for Trot singer brand reputation in August 2025, Lim Young-woong took the lead.
The Korean Corporate Reputation Research Institute extracted 53,835,308 pieces of big data on Trot singer brands from July 24, 2025, to August 24, 2025, to analyze consumer participation index, media index, communication index, and community index, measuring the brand reputation index. Compared to the 53,073,024 pieces of Trot singer brand big data from July, this represents a 1.44% increase.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of Trot singer brand reputation, it is possible to measure positive and negative evaluations of Trot singer brands, media interest, and the volume of consumer interest and communication. The brand reputation ranking recommendation index was included as a weight in the brand reputation algorithm.
The ranking of Trot singer brand reputation in August 2025 is as follows: Lim Young-woong, Kim Yong-bin, Park Seo-jin, Park Ji-hyun, Lee Chan-won, Jung Dong-won, Young-tak, Song Ga-in, Jeon Yu-jin, Son Tae-jin, Ahn Sung-hoon, Jin Sung, Jang Yoon-jung, Na Hoon-a, Jin Hae-sung, Seol Woon-do, Kim Yeon-ja, Hong Ja, Shin Yu, Tae Jin-ah, Yang Ji-eun, Oh Yu-jin, Kim Hee-jae, Kang Moon-kyung, Nam Jin, Kim Tae-yeon, Son Bin-a, Mai Jin, Jang Min-ho, Kim So-yeon.
Lim Young-woong, who ranked first in Trot singer brand reputation, had a participation index of 1,205,574, media index of 1,307,555, communication index of 2,257,760, and community index of 2,546,396, resulting in a brand reputation index of 7,317,285. This is a 24.11% increase compared to the brand reputation index of 5,895,866 in July.
In second place, Kim Yong-bin's brand had a participation index of 291,546, media index of 549,717, communication index of 1,079,350, and community index of 739,983, resulting in a brand reputation index of 2,660,596. This is a 5.12% increase compared to the brand reputation index of 2,531,057 in July.
In third place, Park Seo-jin's brand had a participation index of 299,996, media index of 737,774, communication index of 356,614, and community index of 326,055, resulting in a brand reputation index of 1,720,440. This is a 1.68% decrease compared to the brand reputation index of 1,749,874 in July.
In fourth place, Park Ji-hyun's brand had a participation index of 402,630, media index of 252,177, communication index of 542,096, and community index of 484,704, resulting in a brand reputation index of 1,681,607. This is a 2.80% decrease compared to the brand reputation index of 1,730,023 in July.
In fifth place, Lee Chan-won's brand had a participation index of 276,413, media index of 431,276, communication index of 407,492, and community index of 348,233, resulting in a brand reputation index of 1,463,414. This is a 31.28% decrease compared to the brand reputation index of 2,129,624 in July.
Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, stated, “According to the big data analysis results for Trot brand reputation in August 2025, Lim Young-woong's brand ranked first. Analyzing the Trot brand category, there was a 1.44% increase compared to the 53,073,024 pieces of Trot singer brand big data from July. A detailed analysis shows a 2.61% increase in brand consumption, a 4.39% decrease in brand issues, a 16.18% increase in brand communication, and a 3.54% decrease in brand spread.”
He continued, “In August 2025, Lim Young-woong's brand, which ranked first in Trot singer brand reputation, showed high scores in link analysis for 'reveal, listen, donate,' and in keyword analysis for 'Hero Era, Immortal Songs, Regular Album 2.' The positive ratio analysis showed a positive ratio of 94.32%.”
[Kim Mi-ji, Star Today Reporter]
