Actor and singer Lee Junho has announced a new beginning.
On the 18th, the agency O3 Collective, founded by Lee Junho, revealed its mission: "A creative group where the three axes of artist identity (One), content originality (Original), and management system (Orbit) move organically to create a single creative orbit."
It further stated, "We dream of a team-based brand system where artists, content, and staff all become protagonists," and expressed its ambition to "build a business lab capable of infinite expansion centered on IP, designing and realizing growth and expansion for everyone."
In particular, co-founder Yang Hye-young, who has successfully led innovative projects from CJ ENM's brand strategy and performance division, will work together to create the vision for O3 Collective. It is expected that a strong teamwork will be demonstrated with staff who have long collaborated with Lee Junho, as well as rising young talents in the management industry joining the team.
Lee Junho debuted in 2008 as a member of the group 2PM and has received love from global fans through his diverse activities as both a group and solo artist.
Starting with the film 'The Suspect' in 2013, he has established himself as a reliable actor through numerous works such as the dramas 'Chief Kim', 'Red Sleeve Cuff', and 'King the Land', proving his solid acting skills and global box office appeal.
In the second half of this year, he will meet viewers through the tvN drama 'Typhoon Company' and the Netflix original series 'Cashier'. Expectations are high for Lee Junho's acting transformation, as he has built new characters in each work.
[Ida Gyeom, Star Today Reporter]
