Hats to Hearts Ian has topped the personal brand reputation rankings for rookie idols.
According to the Korea Corporate Reputation Research Institute on the 7th, the big data analysis results for the personal brand reputation of rookie idols from July 7, 2025, to August 7, 2025, showed that Hats to Hearts Ian ranked first, followed by Ailet Minju in second and Kiki Jiyu in third.
The Korea Corporate Reputation Research Institute extracted 4,048,333 pieces of big data on rookie idol group brands for the analysis of personal brand reputation from rookie idols. This is a 20.62% decrease compared to the 5,099,850 pieces of big data from last July.
The brand reputation of rookie idol groups is analyzed by integrating boy groups and girl groups, measuring consumer participation index, media index, communication index, and community index to analyze the brand reputation index.
Hats to Hearts Ian, who recorded the first place in personal brand reputation for rookie idols, had a participation index of 100,307, media index of 62,486, communication index of 88,971, and community index of 64,817, resulting in a brand reputation index of 316,581. This is a 75.37% increase compared to the brand reputation index of 180,524 from last July.
In second place, Ailet Wonhee had a participation index of 75,596, media index of 51,865, communication index of 67,371, and community index of 57,582, resulting in a brand reputation index of 252,413. This is a 22.42% decrease compared to the brand reputation index of 325,376 from last July.
In third place, Kiki Jiyu had a participation index of 37,841, media index of 26,731, communication index of 52,706, and community index of 114,269, resulting in a brand reputation index of 231,546. This is an 18.08% decrease compared to the brand reputation index of 282,640 from last July.
In fourth place, Ailet Minju had a participation index of 67,221, media index of 46,842, communication index of 50,116, and community index of 56,086, resulting in a brand reputation index of 220,265. This is a 6.17% decrease compared to the brand reputation index of 234,752 from last July.
In fifth place, Hats to Hearts Jiu had a participation index of 60,509, media index of 39,258, communication index of 55,389, and community index of 59,341, resulting in a brand reputation index of 214,496. This is a 44.26% increase compared to the brand reputation index of 148,685 from last July.
Director Koo Chang-hwan stated, "In the August 2025 personal brand reputation rankings for rookie idols, Hats to Hearts Ian ranked first. Analyzing the personal brand category of rookie idols, it was found that there was a 20.62% decrease compared to the 5,099,850 pieces of big data from last July. A detailed analysis shows a decrease in brand consumption by 11.16%, brand issues by 39.00%, brand communication by 19.06%, and brand spread by 12.47%."
He added, "The Hats to Hearts Ian brand, which ranked first in personal brand reputation for rookie idols in August 2025, showed high scores in link analysis for 'innocent, pretty, fresh,' and in keyword analysis for 'center beauty, Sita, music awards.' The positive-negative ratio analysis recorded a positive ratio of 87.05%."
The top 30 rankings for personal brand reputation of rookie idols in August 2023 are Hats to Hearts Ian, Ailet Wonhee, Kiki Jiyu, Ailet Minju, Hats to Hearts Jiu, Miyao Anna, Ailet Yoona, Ailet Mocha, Tours Shinyu, Baby Monster Ahyeon, Izna Yoon Ji-yoon, Tours Dohun, Hats to Hearts Yeon, Hats to Hearts Yuha, Hats to Hearts Stella, Hats to Hearts Carmen, Hats to Hearts Eina, Ailet Iroha, Baby Monster Asa, Miyao Gawon, Hats to Hearts Jueun, Izna Mai, Kiki Ha-eum, Izna Bang Ji-min, Kiki Sui, Cats Eye Lara, Tours Ji-hoon, Miyao Ella, Kiki Lee Sol, Tours Youngjae.
[Yang So-young, Star Today Reporter]
