Song Jeong-hoon, the protagonist of the cup rice myth that records an annual sales of 60 billion won in Utah, reveals his past experience of being a victim of gun theft.
In the KBS2 program ‘The Boss's Ears Are Donkey Ears’ airing on the afternoon of the 13th, boss Song Jeong-hoon confesses the difficult challenges he overcame to achieve his current success myth.
Visiting the office where cup rice was operated for seven years, Song Jeong-hoon shows the spot where he was shot, saying, “A gun was fired here,” surprising everyone.
He reveals the past incident where he encountered a robber who knew there was money in the store and stole 50 million won in cash.
Seeing the scene of the door riddled with bullets, Jeon Hyun-moo expresses sympathy, saying, “It must have been scary and difficult at the time of the gun incident,” while Song Jeong-hoon shares that he had to focus on work and had no time to worry about anything else during the challenging period of establishing cup rice.
Additionally, boss Song Jeong-hoon shares his experience of suffering from depression and panic disorder due to betrayal by a former business partner.
When Song Jeong-hoon confesses, “The business partner I worked with cut me off,” Jeon Hyun-moo responds, “It sounds like a movie,” expressing his astonishment.
CEO Noh Hee-young, known for her sharp remarks, even sheds tears, saying, “Now I can say ‘I was robbed. I fell down,’ but it must have been an enormous wound. I can only imagine how hard it was to overcome that and rise again,” showing deep empathy.
The shocking story of hidden hardships behind Song Jeong-hoon's success will be fully revealed in the broadcast at 4:40 PM.
