Actress Lee Joo-bin has signed an exclusive contract with KeyEast.
Comprehensive entertainment company KeyEast (CEO: Jo Gi-hoon) stated, “We have recruited Lee Joo-bin, who is gaining attention for her pure and sophisticated appearance and stable acting.” They added, “Lee Joo-bin, who has been actively communicating with the public through her honest charm in dramas, movies, and advertisements, will receive multifaceted support from KeyEast to showcase her diverse charm on a broader stage.”
Lee Joo-bin made her debut in tvN's 'Mr. Sunshine,' where she caught attention with her elegant atmosphere and beautiful appearance despite her brief appearance. She then solidified her presence with the role of Lee So-min, an unpredictable character, in the JTBC drama 'Melo is My Nature' in 2019. Since then, she has proven her ability to portray a wide range of characters through consistent work in MBC's 'The Man's Memory,' JTBC's 'Senior, Don't Put on That Lipstick,' and tvN's 'Queen of Tears.'
In particular, in Netflix's 'Money Heist: Korea - Joint Economic Area,' she played the role of Yoon Mi-sun, an employee in charge of accounting at the mint, who shakes both the robbery team and the response team. She delicately portrayed the hostage's situation at the crossroads of life and death, as well as her love line with Denver (played by Kim Ji-hoon). Additionally, Lee Joo-bin successfully attracted over ten million viewers with her film debut in 'The Outlaws 4,' where she played Han Ji-soo, a member of the cyber investigation team, showcasing her confident and sharp demeanor along with comedic elements.
With her solid acting skills and charm demonstrated across various genres, expectations are high for Lee Joo-bin to continue her shining career under KeyEast's systematic support. Lee Joo-bin, who is accelerating her rise to stardom in 2025, is set to meet viewers in the new KBS2 drama 'Twelve.'
Meanwhile, KeyEast, which has signed an exclusive contract with Lee Joo-bin, is a comprehensive entertainment company that manages famous artists such as Cha Seung-won, Kim Hee-ae, Park Myung-hoon, Chae Jung-an, Seo Jung-yeon, Bae Jung-nam, Han Sun-hwa, Kang Han-na, and Stephanie Lee, and is involved in content businesses including drama and entertainment production. Currently airing are KBS2's Wednesday-Thursday drama '24-Hour Health Club,' ENA's Sunday entertainment 'My Child's Private Life,' and KBS2's entertainment show 'New Menu Launch: Pyeon Restaurant.'
[Kim Mi-ji, Star Today Reporter]
