Buchang Confectionery, known for ‘Lee Jang-woo's Walnut Cake,’ recently recorded Guinness sales at its newly opened fourth store.
According to a report by Seoul Economic Daily on the 4th, Buchang Confectionery achieved the highest level of ‘Guinness sales’ in the F&B sector at the Shinsegae Department Store Centum City branch. The daily sales of Buchang Confectionery are reported to be around 18 to 20 million won, with sales per square meter reaching 2 million won. This figure surpasses the sales per square meter of major luxury brands like Louis Vuitton and Chanel (1 to 1.5 million won).
Buchang Confectionery, which opened in October last year, has opened its first store at the Shinsegae Department Store in Gangnam, followed by locations in the Shinsegae Department Store in Daegu, Starfield Suwon, and Shinsegae Busan Centum City and Daejeon. Cumulative sales have exceeded 100 million units in just five months.
The brand started as a bakery in Gyeongju, North Gyeongsang Province, 60 years ago and ceased operations in the 1990s. Currently, Lee Kyung-won, the grandson of the founder and CEO of FG, has relaunched the brand, and actor Lee Jang-woo is known to have participated in business planning and product development.
The success of Buchang Confectionery is attributed not only to unique menu items like ‘Salted Walnut Cake’ but also to a special brand story. The fame of Lee Jang-woo, who is genuinely passionate about food as a so-called ‘Palm Oil Member,’ has played a significant role.
Buchang Confectionery plans to open stores in major department stores in Japan in the second half of the year and collaborate with local lifestyle companies. In the long term, they are also pursuing entry into global markets such as the United States and Vietnam. Domestically, they plan to open about 10 additional stores by the first half of next year.
