The popup of SEVENTEEN's (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Dokyum, Seungkwan, Vernon, Dino) official character ‘MINITEEN’ has successfully concluded with enthusiastic responses from global fans.
SEVENTEEN held the ‘MINITEEN HOUSE PARTY’ from the 24th of last month to the 6th of this month at The Hyundai Seoul.
This popup, consisting of two spaces: the merch shop and the ‘MINITEEN HOUSE’, attracted not only domestic and international fans but also shoppers, creating a bustling atmosphere every day.
The merch shop, which operated on a pre-reservation basis, sold out all sessions early due to the support of fans. Over the 13 days, more than 13,000 visitors came to the shop. Considering the limited number of entries per hour, this is a significant figure. About 48% of the visitors were foreigners, highlighting SEVENTEEN's high global popularity. Products infused with MINITEEN's unique cuteness, such as face plush keyrings, plush toys, and mood lamps, were well-received.
The ‘MINITEEN HOUSE’, decorated with adorable character figures and props, became a massive photo zone. The space, exuding a house party vibe from the living room to the kitchen, bathroom, karaoke room, and attic, captured attention, and the augmented reality (AR) filter applicable to mobile phone cameras prompted ‘certification shots’. Visitors praised it, saying, “My eyes are delighted by the cuteness,” “It’s like a dollhouse itself,” and “Finally, I get to see MINITEEN in person.”
The ‘MINITEEN HOUSE PARTY’ will also be held from the 12th to the 23rd in the 9SY building located in Shibuya, Tokyo, Japan. The response has already been explosive. As soon as reservations for local FC members began on the 30th of last month, all sessions sold out immediately. The popup is set to expand sequentially to 11 overseas locations, including Thailand, China, the USA, and the Philippines.
Meanwhile, MINITEEN consists of characters such as Chucherry (S.Coups), Jjongtoram (Jeonghan), Shasumi (Joshua), Yeoldatjam (Jun), TamTam (Hoshi), Pokdeongi (Wonwoo), Ppyopuri (Woozi), Dipali (DK), Kimja (Mingyu), Doa (Dokyum), Ppyuguri (Seungkwan), Nonber (Vernon), and Chandari (Dino). The members participated in the creation, reflecting their tastes and personalities.
[Geum Bitna, MK Sports Reporter]
