The group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, DK, Seungkwan, Vernon, Dino) celebrated their 10th birthday party in a grand manner with 350,000 citizens.
According to Pledis Entertainment, HYBE, and the Seoul Future Han River Headquarters on the 27th, over 352,000 people visited the Jamsu Bridge and Banpo Hangang Park area where the 'B-DAY PARTY' was held from the 23rd to the 25th. Fans from both domestic and international CARATs (the fandom name), as well as citizens and foreign tourists, created unforgettable memories while connecting closely with SEVENTEEN.
'BURST Stage' Ignites Banpo Hangang Park... Chart-Topping Performance!
The 'B-DAY PARTY: BURST Stage @Jamsu Bridge (hereafter BURST Stage)' that concluded the event received explosive responses. On the 25th, the day of the performance, over 206,000 people attended the site. Waves of CARAT light sticks (SEVENTEEN's official cheering light stick) surged not only on the Jamsu Bridge but throughout Banpo Hangang Park. The performance was also live-streamed on HYBE Labels and the Seoul City YouTube channel, Weverse, and Naver, captivating fans from over 193 countries and regions worldwide.
As the first K-pop artist to perform at the Jamsu Bridge, SEVENTEEN raised the atmosphere to its peak with 12 performances, including the title track 'THUNDER' and the included song 'HBD'. The intense heat led to spontaneous singing along, directly correlating with the interest in their comeback. 'THUNDER' topped the Melon 'TOP 100' and Bugs real-time charts at midnight on the 27th. Additionally, all included songs, including 'HBD' and 'Bad Influence (prod. by Pharrell Williams)', achieved remarkable rankings on major domestic music charts.
HYBE collaborated with the Seoul City, Seoul Police Agency, Fire and Disaster Headquarters, and local police and fire stations to ensure a safe performance. Seocho-gu supported the event to commemorate the 'First Year of Goto and Sebit Tourist Zone Designation', and the 'Car-Free Jamsu Bridge Walking Festival' also took place alongside 'BURST Stage', adding more enjoyment.
Seoul Colored by SEVENTEEN... The Aftermath of the 10th Anniversary Party Continues
The Sebit Island, where the 'B-DAY PARTY' took place, was filled with SEVENTEEN for three days. From the 'SEVENTEEN History Zone' summarizing their history to 'Photoism', 'Interactive Message Zone', 'Regular 5th Album Merch Zone', brand booths, and photo card exchange stations, various exhibitions and experiences were prepared. Major programs sold out as soon as reservations opened.
The official website for the 'B-DAY PARTY', which opened on the 12th, recorded approximately 1.48 million visits (including duplicates) over two weeks. Fans from 138 countries and regions, including Korea, Japan, China, the United States, the Philippines, Singapore, Indonesia, and Malaysia, visited.
All of Seoul was colored by SEVENTEEN. The exterior wall of the HYBE building was wrapped with the message 'SEVENTEEN WILL CHALLENGE ETERNITY', and photo zones were set up in nearby parks to attract CARATs. Additionally, outdoor advertisements displayed throughout the city, special illuminations lighting up major bridges, and ongoing events such as hotel and brand collaborations are expected to continue the party's aftermath.
[Geum Bitna, MK Sports Reporter]
