The group Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Dokyeom, Seungkwan, Vernon, Dino) is coloring Seoul as they celebrate their 10th anniversary since their debut.
According to Pledis Entertainment, a large offline event titled 'B-DAY PARTY' to commemorate Seventeen's 10th anniversary has opened today (23rd) around Sebit Island in Seoul. This event, which will take place for just three days until the 25th, is expected to be a grand party that global fans, as well as ordinary citizens and tourists, can all enjoy together.
At Sebit Island, various programs are prepared, including the 'Seventeen History Zone' that compresses the journey of Seventeen and their fandom CARAT, an 'Interactive Message Zone' where fans can leave congratulatory messages for the members, a 'Regular 5th Album Merch Zone' selling merchandise and the official light stick for the 10th anniversary, and a photo card exchange booth for those who complete the stamp tour. Event booths from partner companies such as CJ CheilJedang Bibigo and Nas Cosmetics will also be operated.
On the 25th, the 'B-DAY PARTY: BURST Stage @Jamsu Bridge (hereafter BURST Stage)' will conclude the 10th anniversary party. Seventeen will perform an intense show for about an hour on Jamsu Bridge, becoming the first K-pop artist to do so. The performance will be broadcast live on a large LED screen set up in Banpo Hangang Park, as well as on the HYBE Labels and Seoul City YouTube channels, Weverse, and Naver's V Live.
The response has already been explosive. The seat lottery for the 'BURST Stage' for FC membership holders boasted high competition, and general ticket sales, which anyone could participate in, quickly sold out. Major pop-up programs like 'Photoism' also filled up all applications right after reservations opened. The webpage for digital stamp collection and pop-up reservations (https://svt10thb-day.com/reservation) has seen fans from 138 countries and regions, including Korea, Japan, China, the USA, the Philippines, Singapore, Indonesia, and Malaysia, visiting.
Seoul's representative landmarks will also be filled with Seventeen. From today (23rd) until the 1st of next month, Wonhyo, World Cup, and Haengju Bridges will be illuminated in Rose Quartz and Serenity colors. The exterior wall of the HYBE building is wrapped with the phrase 'SEVENTEEN WILL CHALLENGE ETERNITY,' and nearby parks have transformed into photo zones. Large outdoor advertisements announcing their 10th anniversary and comeback will also be displayed in various urban areas, including the Iconic Zone of The Hyundai Seoul, major domestic cities like Busan, Daegu, Gwangju, Daejeon, and tourist attractions in the USA, Japan, and China.
Celebrating their 10th anniversary in style, Seventeen will release their highly anticipated 5th studio album 'HAPPY BURSTDAY' on the 26th at 6 PM, declaring their rebirth. The new album will feature the title track 'THUNDER,' along with group songs 'HBD,' 'Bad Influence (Prod. by Pharrell Williams),' and individual tracks from all 13 members, showcasing their musical challenges.
[Geum Bit-na, MK Sports Reporter]
