The Asian rookie boy group A:SIDE has taken its first step as a promising candidate to lead the global market.
A:SIDE announced its official debut on the 10th with the release of their debut single ‘Fish Sauce’. Inspired by the A-side of a cassette tape, A:SIDE is building its own identity by modernly reinterpreting the Y2K sensibility and street mood based on the concept of ‘Modernize Y2K’.
Composed of Minlee from Thailand, Winnie who participated in ‘Boys Planet’, Ruka from Japan, and U.jay from China, A:SIDE is expected to bring a fresh shock to the Asian pop music market with its unique musical worldview and striking visuals. Through their debut song ‘Fish Sauce’, they present the possibility of a new trend called ‘New Asia Pop’ that has never existed before.
‘Fish Sauce’ combines the electronic sounds of the Y2K era with modern dance beats, expressing A:SIDE's bold and unique charm through its strong rhythm and witty lyrics. Inspired by the representative Thai condiment ‘fish sauce (น้ำปลา)’, the song aims to convey the ‘real taste’ of everyday life and regional identity, spreading Asian culture to the world through music.
With a K-POP specialized production team involved and popular choreographer YUMEKI in charge of the choreography, this dance track showcases a refined high-teen sensibility. The styling incorporates a graffiti hip-hop mood and a free-spirited essence, completing the worldview of ‘Fish Sauce’, while the overall artwork and makeup consistently embody the concept.
This project is recorded as an unprecedented collaboration where production teams from Korea, Japan, and Thailand stayed together in Thailand to jointly work on music, choreography, visuals, and music videos. Notably, it marks the first large-scale international co-production in the history of Thai artists, and A:SIDE is raising expectations among domestic and international fans by showcasing top-tier quality in Asia right from their debut.
The agency Aplan International Group stated, “We will support A:SIDE to become the next-generation Asian artists targeting the global market with their own individuality.”
[Son Jin-a, MK Sports Reporter]
