go to news

detail

‘Choo Sung-hoon's Value of Food’ PD “No more cheerful travel variety shows for celebrities… They earn money through hard work”

Miji Kim
Input : 
2025-07-23 11:27:10
Kwak Jun-bin, Choo Sung-hoon, Lee Eun-ji. Photo|Kang Young-guk Reporter
Kwak Jun-bin, Choo Sung-hoon, Lee Eun-ji. Photo|Kang Young-guk Reporter

PD Ahn Jae-min explained the uniqueness of the program ‘Choo Sung-hoon's Value of Food’.

On the morning of the 23rd, a production presentation for ‘Choo Sung-hoon's Value of Food’, co-produced by ENA and EBS, was held at IFC Seoul in Yeouido, Yeongdeungpo-gu, Seoul. The event was attended by PD Song Jun-seop, PD Ahn Jae-min, as well as Choo Sung-hoon, Kwak Jun-bin, and Lee Eun-ji.

‘Choo Sung-hoon's Value of Food’ is a ‘real survival travelogue’ where ‘uncle’ Choo Sung-hoon challenges extreme jobs around the world and enjoys the ‘value of food’ he earns through hard work.

EBS PD Song Jun-seop, who is in charge of directing, stated, “The purpose is to experience extreme jobs around the world and to eat what I earn,” adding, “It’s not just about working, but also about seeing the joys and sorrows of ordinary people, the chemistry between the three, and hidden local places, presenting a new form of travel variety show.”

ENA PD Ahn Jae-min mentioned, “Many people are curious if celebrities are really earning their keep while making the program,” and emphasized, “We are not a cheerful travel variety show, but a real variety show where we earn money through genuine hard work,” highlighting the differences from other travel variety shows.

‘Choo Sung-hoon's Value of Food’ will premiere on the 26th at 7:50 PM on ENA and EBS.

[Kim Mi-ji, Star Today Reporter]

to top