Lee Hyun-sam, known as the 'BTS of Kitchenware' with annual sales surpassing 200 billion won, reveals the reason for becoming a natural person.
In the EBS and E Channel entertainment program 'Seo Jang-hoon's Neighbor Millionaire' (hereafter 'Neighbor Millionaire'), airing today (23rd) at 9:55 PM, the episode titled 'The Chairman Who Earned 180 Billion and Became a Natural Person' features Lee Hyun-sam, the 'living legend of kitchenware' who conquered the world with frying pans.
Lee Hyun-sam developed the world's first double-sided frying pan, revolutionizing kitchens and hitting a jackpot of 'annual sales of 200 billion won'. However, after selling his successful company for 180 billion won in 2016, he suddenly retreated to the mountains and announced his retirement.
Seo Jang-hoon and Jonathan from 'Neighbor Millionaire' visit a mountain in Gangwon-do, where Lee Hyun-sam resides, to uncover the secret of his life as a natural person. Lee Hyun-sam has purchased a 30,000-pyeong mountain to live with his family. Seo Jang-hoon and Jonathan first explore Lee Hyun-sam's bonsai room, where most of the trees are over 300 years old, with prices ranging from tens of millions to hundreds of millions of won. This leads Seo Jang-hoon and Jonathan to humorously react, saying, "If you touch it, it's worth a billion," making everyone laugh.
In another greenhouse, they are greeted by the unusual sight of a luxury foreign car parked next to farming tools. Seo Jang-hoon laughs, saying, "Having a luxury car in a greenhouse... it's very unbalanced." However, Lee Hyun-sam claims that his 'real treasure' is hidden deep underground and leads the filming crew somewhere. Expectations rise about what Lee Hyun-sam's 'real treasure' could be.
Meanwhile, Seo Jang-hoon and Jonathan conduct a 'What's in My Bag' segment with Lee Hyun-sam. As they look through his bag, more than ten bankbooks spill out, prompting Jonathan to ask, "Isn't online banking convenient?"
Seo Jang-hoon responds, "I also don't use online banking much," and Lee Hyun-sam shares that he has "never used online banking even once." The reasons why '2 trillion giant' Seo Jang-hoon and 'millionaire' Lee Hyun-sam do not use online banking, along with the full version of Lee Hyun-sam's surprising 'What's in My Bag', can be found in the broadcast of 'Neighbor Millionaire'.
The shocking story of Lee Hyun-sam, who gave up a company with 200 billion won in sales to become a natural person, will be aired on the 23rd at 9:55 PM on EBS and E Channel's 'Seo Jang-hoon's Neighbor Millionaire'.
[Kim So-yeon, Star Today Reporter]
