G-Dragon of the group Big Bang has recorded 10 million cans sold of the highball beer he participated in designing.
The alcohol company Buruguru announced on the 31st that the cumulative sales of the 'Peace Minus One Highball' series, consisting of three types, have surpassed 10 million cans.
The Peace Minus One Highball is a product launched in collaboration with G-Dragon's fashion brand Peace Minus One, the manufacturer Buruguru, and BGF Retail, which operates the convenience store CU.
The first highball, 'Black Highball', released on April 30, sold out 880,000 cans within just three days of its launch. Notably, on the day of the highball's sale, the limited quantity of 8,888 prepared at Pocket CU was sold out in just one second, proving its popularity.
The second version, 'Red Highball', was launched on the 27th in celebration of the first 'Aerospace Day'. The Red Highball was sold on a first-come, first-served basis at a pop-up store at CU Olympic Plaza, where a long line formed even before business hours for customers waiting to purchase.
Additionally, the third 'Daisy Highball', released on July 16, sold out all its stock within just three hours of starting online pre-orders, recording the fastest sell-out in CU's history for alcoholic products.
The can artwork designed by G-Dragon features the daisy, the symbol of Peace Minus One, depicted in various expressions, colors, and textures.
According to Buruguru, the Peace Minus One Highball, which recently began exporting, has been selling out continuously in Taiwan, Hong Kong, and Japan. Using this as a stepping stone, Buruguru plans to expand exports to over 20 countries by the end of the year.
G-Dragon's brand 'Peace Minus One' is a fashion brand created based on the logo of the album 'Coup d'état' released in 2013. It features the daisy flower, symbolizing peace and the number 8, and has collaborated across various fields.
[Ji Seung-hoon, Star Today Reporter]
