Group AHOF's JL will serve as the global ambassador for the Korea Dairy Products Association's promotional campaign.
On the 4th, his agency F&F Entertainment announced, "JL has been appointed as the official ambassador for the 'I LIKE IT. KOREA MILK' campaign organized by the Korea Dairy Products Association."
The 'I LIKE IT. KOREA MILK' campaign is a global promotional initiative aimed at showcasing the excellence and diversity of Korean dairy products overseas. It will be held for the first time in Manila, Philippines this year.
As a K-pop artist from the Philippines, JL will take meaningful steps to promote Korean dairy products in his home country. He expressed his thoughts through F&F Entertainment, saying, "I am very happy to be part of such a meaningful campaign. It feels even more significant to convey the charm of Korean dairy products in my hometown, the Philippines."
Starting with his appointment as ambassador, JL will begin his active participation. He will attend the main event held at Robinsons Magnolia Mall in Manila, Philippines on the 14th and 15th, as well as the 'Manila Foods And Beverages Expo 2025' at the World Trade Center.
JL is expected to serve as a messenger leading the global expansion of the Korean dairy industry by conveying the various brands and charms of K-dairy products to local consumers.
AHOF, the group to which JL belongs, was formed through the global boy group audition program SBS 'Universe League'. It has garnered attention in the industry as the next boy group from F&F Entertainment, which successfully launched the global girl group UNIS.
AHOF is set to make its official debut in July. Expectations are high for their debut song produced by El Capitan, with whom they formed a bond during the survival show. Prior to that, AHOF will take the stage at 'MyK FESTA' on the 19th to meet global fans.
[Lee Da-gyeom, Star Today Reporter]
