The group IVE continues its impressive trajectory as a 'record maker.'
According to the Korea Corporate Reputation Research Institute, IVE ranked first in the brand reputation of girl groups and idols in March 2025. Additionally, all members made it into the top 13 in the individual brand reputation rankings for girl group members, led by Jang Won-young, who took first place. This achievement follows their previous first-place rankings in the star and singer brand reputation and girl group individual brand reputation (Jang Won-young) in February 2025, proving IVE's exceptional strength.
The Korea Corporate Reputation Research Institute analyzed IVE's March girl group brand reputation big data, stating that in link analysis, terms like 'record,' 'dominate,' and 'breakthrough' scored highly. For the idol brand reputation big data, they noted that 'dominate,' 'all-kill,' and 'long-run' were prominent. This reflects the success IVE has achieved with their third mini album 'IVE EMPATHY,' released on the 3rd of last month.
In fact, IVE recorded a 'Perfect All-Kill' on major domestic music charts with their pre-release track 'REBEL HEART' and achieved 11 wins on domestic music shows. Another title track, 'ATTITUDE,' also reached 4 wins on music shows and sparked a trend on various social media platforms with the 'Rebel Guinea Pig' challenge, capturing the attention of K-pop fans.
With the album 'IVE EMPATHY,' IVE also surpassed 1.04 million copies in first-week sales (sales within the first week after release). Furthermore, the music video for the title track 'I AM' from their first full-length album 'I’ve IVE,' released in April 2023, recently surpassed 300 million views on YouTube, and both 'I AM' and 'HEYA,' the title track from their second mini album released last April, have consistently maintained popularity by entering the monthly charts of Melon and Genie Music in February.
Through about four weeks of activities, IVE has 'recorded, dominated, broken through, and achieved all-kills.' Expectations are high for their continued record-breaking journey. IVE secured two songs, 'REBEL HEART' and 'ATTITUDE,' in the TOP 10 of the Korean 'Viral 50' chart on TikTok as of March 18, making them the only K-pop artists with two songs in the top 10, and both songs also entered the TOP 20 of the 'Top 50' chart, maintaining their position at the top.
Additionally, 'REBEL HEART' has been listed for 7 weeks on the Billboard 'Global (excluding the U.S.)' chart and for 8 weeks on the Billboard Japan 'Streaming Songs' chart, continuing its global success. With the heat of 'IVE EMPATHY' still going strong, all eyes are on the 'record maker' IVE's next moves.
Meanwhile, IVE will hold their third fan concert 'IVE SCOUT' at the KSPO DOME (formerly the gymnastics arena) in Olympic Park, Seoul, on April 5 and 6, where they will meet with fans.
[Ji Seung-hoon, Star Today Reporter]
