Megabox announced on the 20th that it will introduce the 'Mega Dolby Club' membership for audiences who prefer Dolby special theaters, ensuring a high level of viewing satisfaction.
The 'Mega Dolby Club' is a tailored membership for audiences seeking the best viewing environment to fully enjoy the emotional impact of films. Megabox members who have watched a movie at least once in a 'Dolby Cinema' or 'Dolby Vision + Atmos' special theater will be automatically enrolled.
Club members will have the opportunity to participate in frequency events to receive Dolby special gifts. The Dolby frequency event will award an invitation to a Dolby special theater and Dolby special gifts for watching 10 times in a Dolby Cinema or Dolby Vision + Atmos theater during the year 2025, which can be used in 2026.
The 'Mega Dolby Club' membership reflects audience preferences and growth trends for Dolby special theaters. Megabox currently operates a total of 11 Dolby special theaters, including 8 Dolby Cinemas and 3 special theaters equipped with Dolby's next-generation integrated solution, 'Dolby Vision + Atmos.' The cumulative audience for Dolby special theaters has also exceeded 2.2 million, showing continuous growth.
Meanwhile, more details about the Mega Dolby Club membership can be found on the Megabox website and mobile app.