Take a photo with my character appearing on the large digital billboard.
On the 17th, CGV announced that it is collaborating with Nexon to launch an interactive campaign for 'MapleStory' at the CGV Yongsan I-Park Mall flagship digital signage (hereafter FDS). This campaign will feature customer participation content that allows real-time exposure of 'MapleStory' game users' characters through a digital photo zone.
Game users visiting CGV Yongsan I-Park Mall can tag their 'MapleStory' character QR code using the Maple Hands+ app at the Nexon QR reader located on the 7th-floor wall, causing their unique character to appear on the central three-sided media. The character will show various expressions and movements, such as jumping, on the front and both side media, adding to the fun. Game users can take photos with their character displayed on the large media or take selfies with it as a background. The 'MapleStory' campaign will be available for experience daily at 1 PM, 4 PM, and 6 PM until January 15 of next year, each for one hour.
Additionally, the lobby of CGV Yongsan I-Park Mall will feature large media such as the Grand Wall and Twin Board, simultaneously broadcasting the basic characters of 'MapleStory' and online game promotional campaigns to capture the attention of moviegoers.
Kim Ae-ran, head of the media solutions team at CGV, stated, “The customer participation interactive campaign is gaining attention as it utilizes the large LED media at CGV Yongsan I-Park Mall in real-time connection with customers' mobile devices, creating a large canvas effect. We will continue to strive to provide more advanced media and advertising services through technological development and various ideas.”
CGV Yongsan I-Park Mall has been gaining attention in the advertising market since last December when it fully renovated the lobby spaces on the 6th and 7th floors with digital media to maximize customer viewing experiences.
