The standard of popcorn meets the standard of yogurt.
CGV announced on the 22nd that it will launch 'Yogurt Popcorn' and 'Blueberry Yogurt Latte' in collaboration with the premium dessert brand 'Yoajeong' in over 120 theaters nationwide starting from the 24th.
'Yogurt Popcorn' features CGV's signature sweet popcorn topped with Yoajeong's unique tangy yogurt seasoning and colorful fruit ring toppings.
The sweet popcorn and the smooth, tangy yogurt flavor harmoniously blend together, adding various textures for a unique enjoyment. The accompanying 'Blueberry Yogurt Latte' is a drink made with a rich blueberry base combined with yogurt and milk, allowing you to vividly experience the blueberry pulp and juice, which is expected to be loved by people of all ages.
To celebrate the collaboration with Yoajeong, CGV has prepared various events. By downloading coupons from the CGV mobile app, customers can receive a discount on the 'Yoajeong Joah Set', which consists of yogurt half-and-half popcorn and blueberry yogurt latte, on a first-come, first-served basis.
At CGV Yongsan I'Park Mall, Yeongdeungpo, and Wangsimni, customers who purchase the 'Yoajeong Joah Set' will receive an acrylic keyring made with the Yoajeong character 'Yoah' on a first-come, first-served basis. Additionally, the two collaboration menu items will be served in special packaging featuring 'Yoah' on popcorn cups and cup holders. Customers who participate in the expectation comment event on CGV's Instagram (@cgv_korea) for the Yoajeong collaboration post will have a chance to win Yoajeong gift certificates through a lottery. More details can be found on the CGV mobile app.
CJ CGV's Kim Soo-kyung, head of the concession business team, stated, "We are presenting a special menu that can only be experienced in theaters by collaborating with the most attention-grabbing F&B brand 'Yoajeong', so we ask for your interest," and added, "We will continue to collaborate with various brands to provide customers not only with the joy of watching movies but also with the joy of eating."
