BLACKPINK's Rosé has topped the girl group individual brand reputation ranking based on big data analysis for August 2025.
The Korean Corporate Reputation Research Institute extracted 99,917,582 pieces of brand big data from 725 individual girl group members for the analysis of girl group individual brand reputation from July 17, 2025, to August 17, 2025, and analyzed the brand reputation index using participation index, media index, communication index, and community index based on consumer behavior analysis. Compared to the previous month, the girl group individual brand big data decreased by 4.32% from 104,426,891 pieces in July.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations of individual girl group brands, media interest, consumer interest, and communication volume. The analysis of girl group individual brand reputation also included brand value evaluation analysis to measure brand influence.
The top 30 rankings for girl group individual brand reputation in August 2025 are as follows: BLACKPINK's Rosé, IVE's Jang Won-young, BLACKPINK's Jennie, IVE's An Yujin, aespa's Winter, BLACKPINK's Lisa, Red Velvet's Joy, IVE's Liz, BLACKPINK's Jisoo, IVE's Rei, Red Velvet's Seulgi, aespa's Giselle, Signature's Jiwon, Red Velvet's Irene, aespa's Ningning, Red Velvet's Wendy, LE SSERAFIM's Kim Chae-won, Nmixx's Seolyun, Oh My Girl's Arin, TWICE's Jeongyeon, TWICE's Jihyo, Oh My Girl's YooA, IVE's Gaeul, TWICE's Mina, Red Velvet's Yeri, IVE's Lee Seo, TWICE's Dahyun, EXID's Hani, ITZY's Yuna, and TWICE's Chaeyoung.
BLACKPINK's Rosé, who recorded first place in individual brand reputation, had a participation index of 622,954, media index of 612,938, communication index of 1,556,336, and community index of 4,023,679, resulting in a brand reputation index of 6,815,907. This is a 15.80% increase compared to the brand reputation index of 5,886,074 in July.
In 2nd place, IVE's Jang Won-young had a participation index of 899,399, media index of 1,103,998, communication index of 1,626,836, and community index of 2,811,325, resulting in a brand reputation index of 6,441,557. This is a 13.41% increase compared to the brand reputation index of 5,680,023 in July.
In 3rd place, BLACKPINK's Jennie had a participation index of 894,551, media index of 884,214, communication index of 1,510,226, and community index of 2,991,715, resulting in a brand reputation index of 6,280,705. This is a 17.13% increase compared to the brand reputation index of 5,362,305 in July.
In 4th place, IVE's An Yujin had a participation index of 881,518, media index of 845,633, communication index of 1,243,787, and community index of 1,215,450, resulting in a brand reputation index of 4,186,388. This is an 18.96% increase compared to the brand reputation index of 3,519,244 in July.
In 5th place, aespa's Winter had a participation index of 668,307, media index of 622,866, communication index of 991,749, and community index of 1,033,325, resulting in a brand reputation index of 3,316,247. This is a 34.55% increase compared to the brand reputation index of 2,464,635 in July.
Korean Corporate Reputation Research Institute Director Koo Chang-hwan stated, "According to the big data analysis of girl group individual brand reputation for August 2025, BLACKPINK's Rosé brand ranked first. Analyzing the girl group individual brand category, it decreased by 4.32% compared to the previous month’s big data of 104,426,891. A detailed analysis shows that brand consumption decreased by 8.88%, brand issues decreased by 3.32%, brand communication decreased by 7.47%, and brand spread increased by 0.15%," he analyzed.
He continued, "In the link analysis for BLACKPINK's Rosé brand, which ranked first in individual brand reputation for August 2025, 'record, celebrate, prove' scored high, and in the keyword analysis, 'run, apartment, Billboard' scored high. The positive-negative ratio analysis showed a positive ratio of 93.42%," he analyzed the brand.
The top 100 brands for girl group individual brand reputation in August 2025 are BLACKPINK's Rosé, IVE's Jang Won-young, BLACKPINK's Jennie, IVE's An Yujin, aespa's Winter, BLACKPINK's Lisa, Red Velvet's Joy, IVE's Liz, BLACKPINK's Jisoo, IVE's Rei, Red Velvet's Seulgi, aespa's Giselle, Signature's Jiwon, Red Velvet's Irene, aespa's Ningning, Red Velvet's Wendy, LE SSERAFIM's Kim Chae-won, Nmixx's Seolyun, Oh My Girl's Arin, TWICE's Jeongyeon, TWICE's Jihyo, Oh My Girl's YooA, IVE's Gaeul, TWICE's Mina, Red Velvet's Yeri, IVE's Lee Seo, TWICE's Dahyun, EXID's Hani, ITZY's Yuna, TWICE's Chaeyoung, Girl's Day's Mina, Oh My Girl's Mimi, LE SSERAFIM's Sakura, Hatsu to Hatsu's Ian, TWICE's Nayeon, LE SSERAFIM's Kazuha, ILY's Minju, Oh My Girl's Hyunjeong, Fifty Fifty's Moonshanel, Girls' Generation's Taeyeon, ITZY's Ryujin, Girl's Day's Hyeri, Apink's Yoon Bomi, Fromis 9's Lee Chaeyoung, Baby Monster's Asa, ILY's Wonhee, Fifty Fifty's Yewon, Nmixx's Lily, LE SSERAFIM's Hong Eun-chae, Fromis 9's Baek Ji-heon, Fromis 9's Park Ji-won, Baby Monster's Rami, Nmixx's Haewon, Girl's Day's Yura, LE SSERAFIM's Heo Yoon-jin, Fromis 9's Song Ha-young, Baby Monster's Ahyeon, Oh My Girl's Seunghee, Hatsu to Hatsu's Jiwoo, Kiss of Life's Natti, Baby Monster's Luca, ITZY's Yeji, Nmixx's Jiwoo, Girl's Day's Sojin, Kiss of Life's Bell, Fromis 9's Lee Nak-kyung, Fifty Fifty's Hana, aespa's Karina, f(x)'s Luna, WJSN's Subin, ILY's Mocha, Myao's Anna, ILY's Yoona, ITZY's Chaeryeong, Baby Monster's Laura, Highkey's Yell, Highkey's Leena, Oh My Girl's Yubin, WooAh's Woo-yeon, Izna's Yoon Ji-yoon, ITZY's Lia, ILY's Iroha, Highkey's Seo-i, Hatsu to Hatsu's Stella, Kiss of Life's Julie, Hatsu to Hatsu's Yuha, Hatsu to Hatsu's Eina, Izna's Mai, Myao's Ella, Hatsu to Hatsu's Carmen, Baby Monster's Chiquita, Hatsu to Hatsu's Yeon, Izna's Bang Ji-min, Triple S's Kim Chae-yeon, Myao's Gawon, Baby Monster's Parita, Triple S's Shin Yu, Hatsu to Hatsu's Jueun, Izna's Coco, and Izna's Choi Jeong-eun.
[Kim So-yeon, Star Today Reporter]
