Actor Lee Soo-hyuk has proven his global influence.
Lee Soo-hyuk is set to attend the '2025 Weibo Cultural Exchange Night in Thailand' on the 16th in Bangkok, representing Korea and shining at the event.
The '2025 Weibo Cultural Exchange Night' is a global cultural exchange awards ceremony hosted by Weibo, inviting top artists from Korea, China, and Thailand to promote cultural and artistic exchanges between China and major Asian countries, highlighting the influence of international stars and content, and establishing a new paradigm for Asian entertainment cultural exchange.
Weibo explained its selection of Lee Soo-hyuk as Korea's representative, noting that his appearances in popular Asian works, such as the drama 'Scholar Who Walks the Night', have shown an annual fan growth rate of over 15% in Thailand, maintaining a top position for Korean dramas on Thailand's major platform LINE TV. Additionally, his recent leading role in the drama 'S-Line' was officially invited to the long-form competition section of the 8th Cannes International Series Festival, winning the first music award in Korea and generating significant buzz overseas.
Furthermore, according to Weibo big data, after the official announcement of Lee Soo-hyuk's attendance at the '2025 Weibo Cultural Exchange Night', the hashtag '#LeeSooHyukGlobalCulturalExchange' generated 12 related subtopics within 72 hours, with over 80,000 participants in the topic that recorded the highest engagement rate, showcasing Lee Soo-hyuk's strong Asian fandom.
Meanwhile, the '2025 Weibo Cultural Exchange Night', which actor Lee Soo-hyuk will attend, will be held on August 16 at the Queen Sirikit National Convention Center in Bangkok and will be broadcast live worldwide through Weibo.
[Kim So-yeon, Star Today Reporter]
