The final round of the ‘2025 Miss Korea Selection Contest’, which selects the best beauty in South Korea, will be held today at 5:30 PM at the COEX Auditorium in Seoul.
Since its inception in 1957, the contest has produced numerous beauty stars and prominent figures, and despite various issues throughout its long history, its status as ‘the contest to select the best beauty in South Korea’ remains unchanged.
With changes in paradigms, the swimsuit competition has been abolished and terrestrial broadcasting has disappeared, but the tradition has continued steadily. Now, to promote the beauty of South Korea to the world, the ‘2025 Miss Korea Selection Contest’, now in its 69th edition, will be produced in the format of a reality survival program and will be recorded and broadcast through global social networks such as YouTube and TikTok.
The ‘2025 Miss Korea Selection Contest’ has already released episodes 1, 2, and 3 under the title ‘MISS KOREA: THE ORIGINAL’ on YouTube, generating public interest in the contest.
This episode captures the hidden true charms and inner growth stories of the participants, maintaining the prestige of traditional beauty contests while breaking stereotypes in line with the changing times, moving away from simple appearance-based evaluations to showcase a modern woman with intelligence, character, physical fitness, creativity, and talent.
The organizers stated that this contest aims to create a new image of women that the times demand, going beyond simply selecting beauty.
[Lee Da-gyeom, Star Today Reporter]
