According to the big data analysis results of star brand reputation for July 2025, BLACKPINK ranked 1st, Lim Young-woong 2nd, and BTS 3rd.
The Korea Corporate Reputation Research Institute measured 253,784,931 star brand big data from June 29, 2025, to July 29, 2025, analyzing consumer behavior to assess participation index, media index, communication index, and community index for star brands. Compared to the 288,109,312 star brand big data from June, this represents a decrease of 11.91%.
The brand reputation index is a metric created through brand big data analysis, revealing that consumers' online habits significantly influence brand consumption. The star brand reputation analysis can measure the relationship between consumers and star brands, positive and negative evaluations, media interest, and the level of consumer engagement and communication.
The star brand reputation analysis targets brands in the top ranks, including entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sports figures, analyzing consumer relationships through a big data reputation algorithm. The detailed indicators of the star brand reputation index include a recommendation index weighted accordingly.
The ranking of the top 30 star brand reputations for July 2025 is as follows: BLACKPINK, Lim Young-woong, BTS, PSY, Yoo Jae-suk, Choo Young-woo, Lee Jung-jae, IVE, Lee Soo-ji, Son Heung-min, SEVENTEEN, TWICE, Lee Byung-hun, Park Bo-gum, Cha Eun-woo, Lee Jung-hoo, Ryu Hyun-jin, Faker, Kim Jong-min, Kim Jong-kook, Red Velvet, Lee Chan-won, Young-tak, Park Bo-young, Park Seo-joon, DAY6, Son Seok-koo, Park Jin-young, Kim Dong-hyun, Lee Jong-suk.
BLACKPINK, which ranked 1st in star brand reputation (Jisoo, Jennie, Rosé, Lisa), had a participation index of 398,122, media index of 1,409,425, communication index of 4,714,247, and community index of 4,926,231, resulting in a brand reputation index of 11,448,025. This is a 127.36% increase compared to the brand reputation index of 5,035,143 in June.
In 2nd place, Lim Young-woong's brand had a participation index of 620,473, media index of 1,919,934, communication index of 2,827,958, and community index of 2,250,882, resulting in a brand reputation index of 7,619,247. This is a 0.98% decrease compared to the brand reputation index of 7,694,980 in June.
In 3rd place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) had a participation index of 202,966, media index of 1,881,795, communication index of 2,612,833, and community index of 2,567,927, resulting in a brand reputation index of 7,265,521. This is a 32.39% decrease compared to the brand reputation index of 10,746,436 in June.
In 4th place, PSY's brand had a participation index of 218,094, media index of 1,114,470, communication index of 3,791,897, and community index of 2,053,802, resulting in a brand reputation index of 7,178,263. This is a 56.39% increase compared to the brand reputation index of 4,590,052 in June.
In 5th place, Yoo Jae-suk's brand had a participation index of 212,556, media index of 1,725,619, communication index of 2,732,326, and community index of 1,953,516, resulting in a brand reputation index of 6,624,016. This is a 33.31% increase compared to the brand reputation index of 4,968,791 in June.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan stated, "According to the big data analysis results of star brand reputation for July 2025, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) ranked 1st. The BLACKPINK brand reclaimed the top spot with a world tour and music hits. The Lim Young-woong brand ranked 2nd, creating a positive donation culture with the Hero Era fandom. The BTS brand, which ranked 3rd, is seeing increased anticipation for their full group activities after military service. The PSY brand, ranked 4th, is cooling down the summer festival heat with his iconic performance. The Yoo Jae-suk brand, ranked 5th, continues to hold the title of the most beloved national MC in South Korea," analyzing the brands.
He continued, "Analyzing the star brand category for July 2025, the star brand big data decreased by 11.91% compared to the 288,109,312 star brand big data from June. A detailed analysis shows a 19.01% decrease in brand consumption, a 7.35% decrease in brand issues, a 6.12% decrease in brand communication, and an 18.73% decrease in brand spread."
The top 100 star brand reputation analysis for July 2025 includes BLACKPINK, Lim Young-woong, BTS, PSY, Yoo Jae-suk, Choo Young-woo, Lee Jung-jae, IVE, Lee Soo-ji, Son Heung-min, SEVENTEEN, TWICE, Lee Byung-hun, Park Bo-gum, Cha Eun-woo, Lee Jung-hoo, Ryu Hyun-jin, Faker, Kim Jong-min, Kim Jong-kook, Red Velvet, Lee Chan-won, Young-tak, Park Bo-young, Park Seo-joon, DAY6, Son Seok-koo, Park Jin-young, Kim Dong-hyun, Lee Jong-suk, Ma Dong-seok, Gong Myung, Kang Daniel, Kim Yuna, Jo Yu-ri, Jeon Hyun-moo, Jung Hae-in, Kian 84, Jin-young, Shin Dong-yup, Park Na-rae, Song Joong-ki, aespa, Choo Sung-hoon, Park Ji-hyun, Park Chan-ho, Kim Do-young, Byun Woo-seok, Kim Yong-bin, Kim Hye-soo, Lee Dae-ho, Lee Young-ja, Lee Dong-wook, Fromis 9, LE SSERAFIM, Super Junior, Jo Yi-hyun, Park Joo-hyun, Kim So-hyun, Kang Ha-neul, Go Yoon-jung, Choi Jung, Gong Yoo, Rize, Kim Ha-sung, Ahn Jung-hwan, Han Ji-min, Lee Sang-min, The Boyz, Kim Jun-ho, Highkey, Im Si-wan, Lee Je-hoon, Jang Min-ho, Stray Kids, Lee Joon-hyuk, Choi Hyung-woo, Park Gyu-young, Jung Dong-won, ENHYPEN, Park Seo-jin, Baby Monster, Park Eun-bin, Vibe, Car the Garden, Kim Min-jae, ATEEZ, Park Sung-hoon, ILY:1, Namgoong Min, So Ji-sub, Son Ye-jin, QWER, Kim Da-mi, Fifty Fifty, Jannabi, Seol In-ah, Lee Mu-jin, Tours, Jeon Yeo-bin.
[Kim Mi-ji, Star Today Reporter]
