Singer Jessi, who was embroiled in a controversy over being a bystander to a fan assault, is set to release a new song after establishing her independent label.
On the 25th, Jessi first unveiled the teaser video for her new digital single 'Newsflash' through her official SNS and YouTube channel.
'Newsflash' is a hip-hop track that narrates Jessi's comeback process after a year-long hiatus, using the keyword 'breaking news.' This new song conveys a sincere yet confident message, showcasing Jessi's unique energy and narrative as it is.
In the released teaser video, Jessi appears under dazzling spotlight. Every movement is captured by the media's gaze and becomes a topic of discussion, as she advises, “Don’t believe all the hype,” urging not to be swayed by exaggerated words.
Following Jessi's commanding presence on stage in front of an audience, scenes of her simple daily life and childhood are interspersed. Towards the end of the video, Jessi is seen standing in front of a microphone, drawing attention.
Jessi has established her independent label, Unnie Company, and is embarking on her own music activities. 'Newsflash' will be released on the 27th at 1 PM through major music streaming sites.
Meanwhile, Jessi was investigated last year for her involvement in an assault case, but the investigative agency concluded that there were no related charges, resulting in a non-indictment decision.
