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Ji Chang-wook Captivates Taiwan... Soaring as an Advertising Model

JIN Hyanghee
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2025-06-02 14:12:09
Actor Ji Chang-wook has successfully completed his first performance as an MC.
Actor Ji Chang-wook has successfully completed his first performance as an MC.

Actor Ji Chang-wook has successfully completed his first performance as an MC.

On the 31st of last month, Ji Chang-wook showcased his talents as an MC at the '2025 ALL LOUD KT POP' held at the National Stadium in Kaohsiung, Taiwan.

This event, being Ji Chang-wook's first challenge as an MC, had garnered early attention. He appeared to enthusiastic cheers from local fans and conducted the event with a smooth and stable demeanor that was hard to believe for a debut stage.

He skillfully led interviews with the artists attending the performance and also revealed a surprise challenge video with the artists, adding to the excitement of the event. The collaboration video surpassed a total of 6 million views shortly after its release, drawing a passionate response from fans worldwide to Ji Chang-wook's charm.

Immediately after the performance, Ji Chang-wook expressed his thoughts through his official SNS channel, saying, “I was very nervous before going on stage since it was my first time as an MC, but I think I did well,” and added, “Thank you for your support.”

Currently, Ji Chang-wook is active as a model for over 10 different advertisements.
Currently, Ji Chang-wook is active as a model for over 10 different advertisements.

Last year, Ji Chang-wook led global OTT rankings with every project he appeared in, including 'Gangnam B-side', 'The Worst Evil', and 'Welcome to Samdalri'. He is not only a model for mainstream brands, which are a measure of popularity, but also proves his brand power by being active in over 10 different advertisements across fashion, beauty, and health supplements.

On the 30th, the National Brand Competitiveness Index (NBCI) for 2025 announced that Hite Jinro's representative liquor brand 'Terra' ranked first in the beer category. This is the first time the brand has achieved this ranking, drawing significant attention to Ji Chang-wook, who was selected as the new brand model this year.

Selected as the new brand model for 'Terra' since March, Ji Chang-wook has added a younger and more vibrant image. The TV advertisements featuring various characters such as photographers, office workers, and college students have generated buzz by conveying the brand's unique identity.

Ji Chang-wook is currently expanding beyond liquor into fashion, beauty, watches, and health supplements.

Ji Chang-wook will meet the public through various upcoming projects including Disney+'s 'City of Pieces', 'Scandal', and the movie 'Military Unit'.

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