According to big data analysis results for girl group individual brand reputation in April 2025, BLACKPINK's Jennie ranked first, followed by IVE's Jang Won-young in second and aespa's Karina in third.
On the 20th, the Korean Corporate Reputation Research Institute announced the results of the big data analysis for girl group individual brand reputation in April 2025. The institute extracted 98,841,515 pieces of brand big data from 725 individual girl group members from March 20, 2025, to April 20, 2025, and analyzed consumer behavior regarding girl group individual brands using participation index, media index, communication index, and community index to create the brand reputation index. Compared to the 116,706,521 pieces of girl group individual brand big data from March, this represents a decrease of 15.31%.
The brand reputation index is an indicator created through brand big data analysis that identifies how consumer online habits significantly influence brand consumption. Through the analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations of girl group individual brands, media interest, consumer interest, and communication volume. The analysis of girl group individual brand reputation also included brand value assessment analysis to measure brand influence.
The top 30 rankings for girl group individual brand reputation in April 2025 are as follows: BLACKPINK's Jennie, IVE's Jang Won-young, aespa's Karina, BLACKPINK's Rosé, IVE's An Yujin, aespa's Winter, BLACKPINK's Jisoo, Oh My Girl's Mimi, IVE's Rei, IVE's Liz, LE SSERAFIM's Kim Chae-won, LE SSERAFIM's Sakura, WJSN's Exy, aespa's Ningning, IVE's Fall, aespa's Giselle, Red Velvet's Irene, LE SSERAFIM's Hong Eun-chae, ITZY's Yuna, Signature's Jiwon, TWICE's Mina, IVE's Lee Seo, Red Velvet's Yeri, Red Velvet's Joy, TWICE's Dahyun, Oh My Girl's YooA, ITZY's Yeji, LE SSERAFIM's Kazuha, ITZY's Ryujin, Red Velvet's Wendy.
BLACKPINK's Jennie, who ranked first in individual brand reputation, had a participation index of 1,208,658, a media index of 1,358,267, a communication index of 1,869,846, and a community index of 2,202,282, resulting in a brand reputation index of 6,639,054. This is a decrease of 24.48% compared to the brand reputation index of 8,790,827 in March.
In second place, IVE's Jang Won-young had a participation index of 1,270,156, a media index of 1,418,046, a communication index of 1,440,747, and a community index of 1,963,181, resulting in a brand reputation index of 6,092,129. This is a decrease of 44.77% compared to the brand reputation index of 11,029,929 in March.
In third place, aespa's Karina had a participation index of 1,332,280, a media index of 1,567,564, a communication index of 1,196,798, and a community index of 1,657,580, resulting in a brand reputation index of 5,754,221. This is a decrease of 16.53% compared to the brand reputation index of 6,894,052 in March.
In fourth place, BLACKPINK's Rosé had a participation index of 529,120, a media index of 513,675, a communication index of 1,530,741, and a community index of 2,268,550, resulting in a brand reputation index of 4,842,086. This is a decrease of 19.07% compared to the brand reputation index of 5,983,023 in March.
In fifth place, IVE's An Yujin had a participation index of 963,183, a media index of 1,210,520, a communication index of 1,215,515, and a community index of 1,247,359, resulting in a brand reputation index of 4,636,576. This is a decrease of 2.53% compared to the brand reputation index of 4,756,891 in March.
Korean Corporate Reputation Research Institute Director Koo Chang-hwan stated, "According to the big data analysis results for girl group individual brand reputation in April 2025, BLACKPINK's Jennie brand ranked first. Analyzing the girl group individual brand category, it shows a decrease of 15.31% compared to the 116,706,521 pieces of girl group individual brand big data from March. A detailed analysis shows a 21.08% decrease in brand consumption, a 13.47% decrease in brand issues, a 19.53% decrease in brand communication, and a 9.60% decrease in brand spread."
He continued, "In the link analysis for the BLACKPINK Jennie brand, which ranked first in girl group individual brand reputation in April 2025, the terms 'hot, unconventional, and challenging' were highly rated, and in the keyword analysis, 'Like Jennie, Coachella, and Banana Kick' were highly analyzed. The positive ratio analysis showed a positive ratio of 92.59%."
The top 100 brands for girl group individual brand reputation in April 2025 are BLACKPINK's Jennie, IVE's Jang Won-young, aespa's Karina, BLACKPINK's Rosé, IVE's An Yujin, aespa's Winter, BLACKPINK's Jisoo, Oh My Girl's Mimi, IVE's Rei, IVE's Liz, LE SSERAFIM's Kim Chae-won, LE SSERAFIM's Sakura, WJSN's Exy, aespa's Ningning, IVE's Fall, aespa's Giselle, Red Velvet's Irene, LE SSERAFIM's Hong Eun-chae, ITZY's Yuna, Signature's Jiwon, TWICE's Mina, IVE's Lee Seo, Red Velvet's Yeri, Red Velvet's Joy, TWICE's Dahyun, Oh My Girl's YooA, ITZY's Yeji, LE SSERAFIM's Kazuha, ITZY's Ryujin, Red Velvet's Wendy, Nmixx's Seolyun, EXID's Hani, TWICE's Nayeon, LE SSERAFIM's Heo Yoon-jin, Oh My Girl's Arin, ILY:1's Minju, Oh My Girl's Hyojung, Red Velvet's Seulgi, ITZY's Chaeryeong, Girls' Generation's Taeyeon, Girl's Day's Hyeri, Nmixx's Jiwoo, Nmixx's Lily, ILY:1's Yoona, Fifty Fifty's Yewon, Baby Monster's Ahyeon, Oh My Girl's Seunghee, Hatsutohats Iaan, Nmixx's Haewon, ILY:1's Wonhee, Girl's Day's Mina, Kiss of Life's Natti, Fromis 9's Lee Chaeyoung, ITZY's Lia, WJSN's Bona, Lovelyz's Mijoo, Baby Monster's Asa, Nmixx's Bae, Fromis 9's Baek Ji-heon, Girl's Day's Yura, Nmixx's Gyujin, IZONE's Yoon Ji-yoon, WJSN's Subin, Fifty Fifty's Hana, Kiki's Lee Sol, Hatsutohats Jiwoo, Fromis 9's Song Ha-young, Fromis 9's Park Ji-won, Baby Monster's Laura, ILY:1's Mocha, Kiss of Life's Belle, Baby Monster's Luca, Girls' Generation's Yoona, Cat's Eye's Lara, Hatsutohats Stella, Oh My Girl's Yubin, Fromis 9's Lee Saerom, Fromis 9's Noh Ji-sun, Fromis 9's Lee Na-kyung, Hatsutohats Carmen, ILY:1's Iroha, Fromis 9's Lee Seo-yeon, Hatsutohats Yeon, Hatsutohats Yuha, Kiss of Life's Julie, DIA's Jung Chae-yeon, Highkey's Yell, Hatsutohats Eina, STAYC's Yoon, Fifty Fifty's Moon Chanel, Kiki's Jiyu, Baby Monster's Chiquita, Baby Monster's Parita, Hatsutohats Jueun, Myao's Ella, Fifty Fifty's Athena, Triple S's Kim Na-kyung, IZONE's Bang Ji-min, IZONE's Mai, IZONE's Coco.
[Kim So-yeon, Star Today Reporter]
