An overseas beauty brand has terminated its advertising contract with actor Kim Soo-hyun.
The beauty brand 'Y.O.U Beauty' announced its official position through its official account on the 1st. The brand emphasized, "We always stand on the side of all consumers and prioritize the welfare of all women, valuing their concerns."
The brand further stated, "After careful consideration, we have decided to end our partnership with Kim Soo-hyun. Additionally, in response to strong requests from consumers, we are taking immediate action to delete all materials related to Kim Soo-hyun. We will also take all possible legal actions if necessary."
Kim Soo-hyun is currently in conflict with the family of the late actress Kim Sae-ron, who passed away in February. The family of the late Kim Sae-ron has acknowledged that Kim Soo-hyun and the deceased were in a romantic relationship and is insisting on an official apology. They have continued to expose Kim Soo-hyun's private life, leading to disruptions in his drama and advertising schedules amid ongoing controversy.
Recently, Kim Soo-hyun held a press conference to clarify the situation. He claimed, "I did not date her when she was a minor; we met after she became an adult," and asserted, "I cannot say that a lie is the truth due to coercion. I will prove it."
[Ji Seung-hoon, Star Today Reporter]
