Rising star Lee Jun-hyuk has been selected as the model for the coffee franchise 'Angelinus'. His nickname 'Milky Vanilla Angel', which gained popularity through the drama 'My Perfect Secretary', will be launched as a product.
On the 27th, Lotte GRS announced, "Lee Jun-hyuk, who received immense love for his soft and sweet image through 'My Perfect Secretary', has been chosen as the model for the coffee franchise 'Angelinus'."
In particular, the nickname 'Milky Vanilla Angel', given by Lee Jun-hyuk's fans, shares a common connection with the 'Angel' in the 'Angelinus' brand name, making it a perfect match that draws attention.
In response, Angelinus will launch the 'Milky Vanilla Angel' new menu lineup in all Angelinus stores nationwide, coinciding with Lee Jun-hyuk's birthday on March 13. This new menu launch will mark the beginning of diverse marketing initiatives and the expansion of customer engagement alongside Lee Jun-hyuk.
A representative from Lotte GRS stated, "The flavor of Angelinus coffee and the brand image provided by the emotional space align with Lee Jun-hyuk's image, which is why he was selected as the brand model. We will strive to enhance customer satisfaction and communication through synergy with a model who has a diverse fan base."
The Angelinus advertisement featuring Lee Jun-hyuk will be released starting from his birthday on March 13.
Lee Jun-hyuk received great love for his role as the perfect secretary Yoo Eun-ho, who possesses talent, character, and looks, in the SBS drama 'My Perfect Secretary', which ended on the 14th.
In particular, he has captured the hearts of a wide range of female viewers, leading to continued love calls from the advertising market.
