ZEROBASEONE is set to appear on CJ ENM's global K-POP content platform Mnet Plus with the original variety show 'Hide and Seek'.
'SUMBAKKOKJIL' (Hide and Seek) is a horror survival variety content inspired by the traditional Korean game of hide and seek. The game unfolds over 4,444 seconds in an unusual space, featuring an unidentified seeker and K-POP artists as players, captivating fans with immersive direction and unexpected twists.
Today (20th), the announcement of the refreshing group ZEROBASEONE as the fourth player has heightened global K-POP fans' expectations. The copy on the released poster, "A game where we save each other," raises curiosity about its meaning. This 'Hide and Seek' will take place in a unique space that allows participants to momentarily forget the summer heat. Fans are eager to see how the ZEROBASEONE members will showcase their competitive spirit and exceed expectations with their refreshing energy.
Since achieving an unprecedented record of '5 consecutive million sellers' with their debut album, ZEROBASEONE has recently made remarkable achievements in the U.S. and Japan, the world's two largest music markets, solidifying their presence as a '5th generation icon'. They made their first entry into the Billboard 200 main chart at 28th place, breaking the highest ranking among 5th generation K-POP groups, and recently ranked 4th in the 'Top Album Sales' for the first half of 2025 announced by Billboard Japan, garnering global attention. Furthermore, all members are proving their global popularity by actively participating in various fields such as variety shows, OSTs, MCing, and as ambassadors, in addition to their main careers.
Previously, as soon as player hint images were released on Mnet Plus's official SNS, fans reacted enthusiastically, predicting ZEROBASEONE from 9 durians. The production team of 'Hide and Seek' stated, "We are planning artist-customized concepts and spaces for each episode. As a refreshing group, ZEROBASEONE will showcase a unique hide and seek experience at a water park, which will pique curiosity about what unexpected sides of the members we will see."
Meanwhile, the Mnet Plus original variety show 'Hide and Seek', which goes beyond a simple horror experience to capture players' emotional changes and interactive elements, is set to premiere the ZEROBASEONE episode on July 4th (Friday) through Mnet Plus.
[Geum Bit-na, MK Sports Reporter]
