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Ailit's 'In-Ear Earphone Merch Album' Gains Hot Popularity...Combining Practicality and Trend

Geum Bitna
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2025-06-15 10:46:02

The group Ailit (ILLIT)'s 'In-Ear Earphone Merch Album' is emerging as a 'hot item' in K-pop.

This album is the Merch version of Ailit's (Yoona, Minju, Mocha, Wonhee, Iroha) mini album 'bomb', which includes various components such as in-ear earphones, a CD, photo cards, part stickers, and lyrics. The agency Belift Lab announced on the 15th, "With the start of the pre-sale for the merch album, we have entered additional production amid the enthusiastic support from fans."

In fact, this merch album received explosive reactions from global fans as soon as the pack shot revealing the actual design was released on the 9th. Online comments included, "It's cute and pretty, I want it," "It's totally alive," and "I can feel the Ailit vibe," among other positive reviews.

The group Ailit (ILLIT)'s 'In-Ear Earphone Merch Album' is emerging as a 'hot item' in K-pop.
The group Ailit (ILLIT)'s 'In-Ear Earphone Merch Album' is emerging as a 'hot item' in K-pop.

The clean and sophisticated design has garnered word-of-mouth attention, appealing not only to fans but also to the general public. The transparent wired earphones match well with any styling, regardless of trends. Users can customize them according to their preferences using part stickers, and they are also functional for actual use. These earphones are compatible with smartphones, tablets, and other devices with 'USB-TYPE C' specifications. They are praised for capturing the trend of the 10-20 age group using wired earphones as fashion items.

In-ear earphones also add meaning as an item that connects you and me. Ailit's mini album 'bomb' conveys a message of expanding the world through interaction with others. Belift Lab stated, "Like the experience of sharing wired earphones with friends, we will provide moments of interaction that bring people closer together through music."

Ailit's trendy sensibility can also be seen in their music. The mini album 'bomb', set to be released on the 16th, includes a total of five songs across various genres, including the title track 'Borrowed Cat (Do the Dance)', 'little monster', 'jellyous', 'oops!', and 'Night Picnic'. The previously released highlight medley showcases the 'Ailit vibe' with a friendly and accessible melody and sound, greatly increasing anticipation for the new release.

[Geum Bit-na, MK Sports Reporter]

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