CJ ENM's global K-POP content platform 'Mnet Plus' is demonstrating a strong presence worldwide.
Mnet Plus is designed to allow fans around the world to experience K-POP 'culture' and 'lifestyle' without the constraints of time and space. It has a unique value chain based on the original IP and music content of K-POP leading brand Mnet, as well as a vast content library built by CJ ENM, including KCON and MAMA AWARDS.
In particular, it is achieving explosive global success alongside the world-scale debut project 'Boys 2 Planet', which is showing a syndrome-like phenomenon among top K-POP boy groups, and is stepping up as a representative K-POP content hub.
Recently, Mnet Plus recorded a peak of 1.46 million daily active users (DAU) due to the effect of 'Boys 2 Planet'. The cumulative views of 'Boys 2 Planet' content exceeded 35 million (as of August 17, including live and clips), and the number of global voters grew by 200% compared to the previous season, reaching 1.96 million. Notably, the real-time streaming of the fifth broadcast increased by over 55% compared to the previous week, setting a new record and further solidifying its global position.
The background of this achievement lies in its evolution into a 'participatory platform'. From survival voting that determines the debut team to participant support and mission song matching, fan participation is essential. To prevent voting abuse, Mnet Plus has implemented digital fingerprinting technology and operates real-time security monitoring to ensure the fairness of voting. The voting system, which demonstrated stable operation even with millions of simultaneous users, has further enhanced the platform's credibility.
Additionally, with a large-scale update in January this year, Mnet Plus introduced its own player, providing real-time streaming, VOD, and clip videos in a one-stop format while enhancing fan-interactive features. It supports global live broadcasts and real-time chat-based communities in 251 countries and regions worldwide, as well as curating customized images and videos for each participant.
Moreover, star creators collect 'alpha energy' through various activities to support participants, and viewers can encounter unreleased images as 'planet cards', combining entertainment elements beyond just watching and voting, allowing fans to directly contribute to the star-making process and strengthen their fandom bonds.
Mnet Plus stated, "We are becoming a digital space created together with fans, going beyond a simple viewing platform. We will connect and expand the enthusiasm of global fandom in real-time and grow into a representative K-POP content hub."
Meanwhile, 'Boys 2 Planet' airs every Thursday at 9:20 PM, and various participations such as real-time viewing, global voting, and support missions are available through Mnet Plus.
[Lee Da-gyeom, Star Today Reporter]
