A new concept survival entertainment program focusing on 'sales' is being born in Korea.
Studio Slam, the production company behind successful shows like 'Black and White Chef: Cooking Class War', 'Sing Again', and the 'Crime Scene' series, has announced that it is preparing 'SELL ME THE SHOW' (tentative title).
'SELL ME THE SHOW' is a program where top current show hosts, celebrities, influencers, and YouTubers from various fields compete for the title of the ultimate sales champion.
Participants will plan, direct, and tell stories based on the products and themes given in each round, and they will be comprehensively evaluated on all sales-related skills, including real-time sales performance, eloquence, and directing ability.
In particular, by creating settings and missions similar to actual commerce environments, the show aims to provide interesting viewing points for the audience and a competitive stage for participants that resembles real-life situations. It is expected to establish itself as a new type of reality survival show that combines practical sales strategies and content, going beyond a simple audition.
Following 'Black and White Chef', 'Sing Again', and the upcoming beauty survival show 'Just Makeup' set to be released in the second half of the year, Studio Slam's SLL label is gaining attention in the industry for continuously presenting survival entertainment that expands the boundaries of genres and themes. 'SELL ME THE SHOW' is currently in discussions with major platforms for scheduling and is expected to be released in the second half of 2025.
Studio Slam's CEO Yoon Hyun-jun stated, "'SELL ME THE SHOW' is not just a program that sells products, but it will offer a new kind of fun that differentiates itself from existing entertainment through participants' unique storytelling about the products and real-time communication with customers."
[Kim Mi-ji, Star Today Reporter]
