The super rookie boy group ALPHA DRIVE ONE (ALD1) is racing towards the pinnacle of global K-pop, achieving a record-breaking feat just one week after their debut, proving the potential of a 'super rookie.'
As of 1 PM on the 4th, the official Instagram followers of Alpha Drive One (Kim Gun-woo, Kim Jun-seo, Lee Ri-o, Lee Sang-won, Zhang Jiahao, Jung Sang-hyun, Zhou Wanxin, Heo Sin-long) surpassed 1 million in just about a week. Despite being pre-debut, they have shown a rapid global fandom expansion with approximately 850,000 TikTok followers and nearly 240,000 followers on X (formerly Twitter).
The numerical achievements do not stop at followers. With just three short videos under 30 seconds, their official SNS channels have accumulated over 50 million views. The starting point was an 11-second practice room video featuring all eight members, which surpassed 15 million views within two days, generating explosive reactions.
The heightened interest continued during their official live broadcast. The Instagram live broadcast held on the 3rd saw a 200% increase in viewers compared to the first broadcast. On this day, Alpha Drive One shared their team slogan for the first time to commemorate the one-week anniversary of their formation, spending meaningful time with fans.
The slogan revealed by the group is “ONE DESTINY, DRIVE TO THE TOP.” It embodies the determination of the members and fans to unite as one 'community of destiny' and reach the top of K-POP. The group name itself signifies ▲ALPHA (goal towards the best) ▲DRIVE (passion and momentum) ▲ONE (one team), making this slogan a concise representation of Alpha Drive One's identity.
Additionally, the hand sign revealed by Alpha Drive One symbolizes the 'action of starting the engine,' conveying the message that they are starting to race together with their fans.
Meanwhile, the official global fan club name contest for Alpha Drive One is currently underway. As a group that runs together with fans shouting 'ONE DESTINY,' there is great interest in what name will be decided for the official fan club, created with the participation of fans from around the world.
[Lee Da-kyum, Star Today Reporter]