[Who is BLACKPINK]
Debuted in 2016 as a girl group under YG Entertainment, consisting of Jisoo, Jennie, Rosé, and Lisa. BLACKPINK gained immense popularity right from their debut in the music industry, releasing numerous mega hits such as 'BOOMBAYAH', 'As If It's Your Last', 'DDU-DU DDU-DU', 'Kill This Love', and 'How You Like That', establishing themselves as a representative K-pop girl group.
The team reached a turning point in December 2023. BLACKPINK signed a re-contract for group activities with YG Entertainment, but decided not to engage in group activities for individual pursuits. Subsequently, the members focused on their solo careers, making a significant impact on global charts with their solo songs (Rosé 'APT.', Jennie 'Like JENNIE', Lisa 'Born Again', Jisoo 'Earthquake').
Then, in July 2025, BLACKPINK reunited. This was through their world tour 'DEADLINE', held at the Goyang Sports Complex in Goyang City on the 5th and 6th. Starting from Goyang, they are currently on a world tour covering a total of 16 cities and 31 performances, including Los Angeles, New York, Paris, Barcelona, London, Bangkok, Singapore, and Tokyo.
[What is 'JUMP']
BLACKPINK's digital single released after 2 years and 10 months since 'Pink Venom'. A hardstyle genre song with lyrics and composition by K-pop hitmaker TEDDY, featuring a catchy hook that goes "One, two, three, jump!" The fresh emotion deviates from their previous style that emphasized luxury.
Released on the 11th, 'JUMP' has topped the iTunes song charts in 61 regions and has reached the top of major local platforms including QQ Music, China's largest music site, and Japan's AWA. The music video, showcasing a storyline where BLACKPINK's energy seems to dominate people, along with its iconic 'B-grade sensibility', also shot straight to number one on the YouTube Global MV Chart.
[Targeting Points]
As a 'top K-pop girl group', BLACKPINK's reunion has captured the attention of music fans worldwide. Having attracted 1.8 million spectators during their last world tour, setting a record for the largest scale in K-pop girl group tour history, there is anticipation for what footprint they will leave in this 'DEADLINE' tour and whether they can surpass their highest record on the US Billboard main chart, 'Hot 100' (13th place).
[Whispers from the Reporter]
After 'JUMP' was first unveiled at the Goyang performance of the world tour 'DEADLINE', it is true that opinions were divided. Some listeners praised it, saying, "The catchiness is no joke," and "BLACKPINK has opened a new era," while others expressed, "It's not the feeling I expected," and "It's confusing."
Despite the mixed reactions to the new song, those who witnessed the performance would find it hard to dispute the title of 'K-pop Queen'. The aura that captivates 78,000 spectators upon their entrance, the voice that pierces through the speakers, and the mesmerizing performance. It was almost a perfect show.
[Lee Da-kyum, Star Today Reporter]
