BTS member V has been appointed as a Coca-Cola ambassador.
On the 1st, Coca-Cola announced that it has selected V as an ambassador and revealed a teaser video for the 'Best Coke Ever' campaign, which hints at a new collaboration with the revamped Coca-Cola Zero.
V has established himself as a global icon through his unique emotional voice and overwhelming performances. In particular, he is recognized as a '21st-century pop icon' for his distinctive style and artistry in various fields, including music, fashion, and art, which are celebrated by audiences worldwide.
A representative from Coca-Cola stated, “V is an artist who embodies both intense energy on stage and trendy charm in everyday life, making him a perfect fit to showcase the passion, freedom, and thrilling appeal that Coca-Cola pursues. We aim to solidify our leadership in the market through a Coca-Cola Zero campaign that captures the special synergy possible when Coca-Cola and V come together.”
V expressed, “I am very happy to convey the thrilling joy of everyday life with Coca-Cola, which I have always loved. As a first step, I plan to showcase the true value of the revamped Coca-Cola Zero through the Best Coke Ever campaign, so I hope for a lot of interest.”
The teaser video announcing the first meeting between V and Coca-Cola can be found on Coca-Cola's official YouTube and Instagram channels. The main campaign advertisement will be released soon.
[Lee Da-kyum, Star Today Reporter]
