Actress Hyeri received special gifts from fans both domestically and internationally on her birthday.
On the 9th, which was her birthday, Hyeri received large-scale congratulatory support from domestic fans as well as fans from the Chinese-speaking regions and global fans.
First, birthday congratulatory advertisements were conducted using lightbox ads in major subway stations such as Jamsil Station and Gangnam-gu Office Station, and electronic billboard ads were displayed at major stations including Jongno 3-ga Station, Jonggak Station, City Hall Station, Seoul Station, Sinchon Station, Jamsil Station, Konkuk University Station, Sadang Station, and Myeongdong Station. Notably, some trains on Subway Line 2 operated themed trains featuring actress Hyeri, capturing the public's attention.
Art wrapping advertisements were conducted on the exterior walls of buildings in major urban areas such as Hongdae, Samsung, and Gangnam, and a four-sided digital screen advertisement was prepared in Hongdae. In Apgujeong Rodeo, a pillar-type screen was set up on Gangnam Media Pole Street, implementing large screen advertisements in the heart of Seoul.
At a hot pot brand store located in Myeongdong, the store was decorated with a birthday theme for Hyeri, celebrating with fans, while in Hongdae, a birthday cafe and an advertising photo booth at Ewha Womans University created a space for everyone to enjoy, evoking emotions from onlookers.
Additionally, Hyeri's birthday was announced using everyday spaces such as CGV's unmanned ticketing machines nationwide and four major convenience stores in Seoul, and birthday congratulatory messages were conveyed nationwide through TV advertisements inside KTX trains.
Moreover, global fans prepared various events to celebrate Hyeri's birthday, including advertisements in the three major women's magazines in Korea, screen advertisements on baggage scales at Incheon Airport and dual screens at Gimpo Airport, and large electronic billboards in Myeongdong, Hongdae, and Gangnam.
Through this large-scale birthday support, Hyeri demonstrated that she is receiving exceptional attention and love from multinational fans. Recently, she made headlines by becoming the first Korean actress to grace the cover of the June issue of the Chinese fashion magazine 'F Fengshangji', solidifying her status as a rising star on the mainland.
Hyeri, who has built a solid filmography with her unique acting skills in various works, received acclaim for her role as Yoo Jae-yi, a top 0.1% high school student, in the drama 'Competition of Goodness', which was released in February. Thanks to Hyeri's acting and charm, 'Competition of Goodness' topped the OTT charts in Japan and Taiwan, and in Thailand, a pop-up store was held due to explosive reactions, continuously setting career highs.
In response to the warm support from fans both domestically and internationally, Hyeri will hold her first solo fan meeting tour '2025 HYERI FANMEETING TOUR 'Welcome to HYERI's STUDIO''. Following her performance in Seoul on the 7th, she plans to meet local fans in a total of 10 cities, including Osaka, Tokyo, Macau, Taipei, Hong Kong, Ho Chi Minh City, Manila, Bangkok, Jakarta, and Kuala Lumpur.
Additionally, on her birthday, Hyeri donated 50 million won to the Children's Hospital at Asan Medical Center. Continuing her charitable acts on her birthday, she expressed, "I hope that by giving back the love I receive, more people can be happy."
[Kim Mi-ji, Star Today Reporter]
